Permutive, the leading Audience Activation Platform for publishers and advertisers, today (June 11th, 2024) announced the strategic hire of Jay Stevens as chief commercial officer (CCO). This key appointment marks a significant step as Permutive reimagines advertising and expands its [...]

On today’s news digest: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media Costco is the latest of many to reveal plans to build out an ad business. The retailer – which is [...]

On today’s news digest: Spain Suspends Meta’s Planned Election Tools; TikTok Courts Publishers; Women Aged 44+ Feel Underrepresented by Advertising  Spain’s data watchdog (AEPD) has ordered the suspension of two of Meta’s planned election tools for Instagram and Facebook, which are [...]

In association with Teads We met Teads’ head of CTV, Dan Black, to hear about the challenges facing advertisers looking to get into CTV, and what the major trends and opportunities in the space are. Connected TV (CTV) is emerging as a [...]

Yahoo’s annual industry-leading talent programme, Yahoo Academy, has concluded, closing with a competitive pitch-off event for Musicians Making A Difference (MMAD).   Thirty delegates from Australia and Singapore’s media and advertising industry responded to the pitch brief, ‘Make MMAD famous’, utilising the [...]

Index Exchange Inc., the global advertising supply-side platform, today (May 14th, 2024) announced the appointment of Cadi Jones as senior vice president, Europe.  Jones will spearhead the strategic direction and execution of Index’s operations across Europe, with a focus on aligning the [...]

Ogury, the leader in advertising solutions fueled by exclusive data grounded in privacy, today (May 7th, 2024) announced the appointment of Lawrence Horne as country director UK. Horne will be in charge of Ogury's operations in the region, leading the [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (April 30th, 2024) announced the launch of its AI Academy. The Academy aims to develop understanding of AI in media, offering the opportunity to [...]

Today,(April 30th, 2024) IAB Europe, in partnership with Microsoft Advertising, released their first research study on Generative Artificial Intelligence (Gen AI) in digital advertising. This research provides valuable insights into the rapid adoption, diverse applications, and pressing educational needs surrounding [...]

In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a crossroads: does it prioritise profits or planet? On Earth Day, we delve into this critical question, probing the complex relationship [...]