The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are they adapting, and if so, how? What are their attitudes towards this opportunity and what [...]

With all the Wall Street fantasy IPOs happening at the minute, it's often easy to forget the fundamentals of our business. Display budget is very much controlled by the agencies — even more so in Europe and the APAC region. There [...]

With the frequent use of the DSP, SSP, DMP, ATD and many other acronyms (it’s not that we don’t have enough of them) but I would suggest adding another one to this long acronym list: the WTD, or the White [...]

There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can be expected. It is critical that marketers can demonstrate to decision-makers how the solution will [...]

At the end of July, ExchangeWire posted an article on the Vendor/Agency relationship. Having just crossed the Agency/Vendor divide (MediaCom to Crimtan), the article raised a number of concepts that I found of great interest. It is certainly true that [...]

Mobile continues to be a strong growth area for independent tech and trading companies - all of which will be discussed at this year's ATS event. Problems remain, however, around lack of transparency. With this in mind, Adbrain (staffed with a [...]

There’s been lots of doom and gloom about how something like 7/8ths of us aren’t going to live to see our next birthday. Heck, maybe Terry’s right, and maybe that’s a good thing. So who’s gonna make it? Probably not yet [...]

ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to suggest that its death was imminent, there was a lot of debate around the consequences of it departing from the [...]

Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not just via the TV but on their tablets, smartphones as well as their computers, when they [...]

Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every year). Whether it’s amazingly creative, multi-faceted campaigns, expertly-timed tweets, or well-thought out advertising strategies – [...]