With all the Wall Street fantasy IPOs happening at the minute, it's often easy to forget the fundamentals of our business. Display budget is very much controlled by the agencies — even more so in Europe and the APAC region. There [...]

With the frequent use of the DSP, SSP, DMP, ATD and many other acronyms (it’s not that we don’t have enough of them) but I would suggest adding another one to this long acronym list: the WTD, or the White [...]

There is much to consider when planning to invest brand or agency dollars in a marketing attribution solution, not least the potential returns that can be expected. It is critical that marketers can demonstrate to decision-makers how the solution will [...]

At the end of July, ExchangeWire posted an article on the Vendor/Agency relationship. Having just crossed the Agency/Vendor divide (MediaCom to Crimtan), the article raised a number of concepts that I found of great interest. It is certainly true that [...]

Mobile continues to be a strong growth area for independent tech and trading companies - all of which will be discussed at this year's ATS event. Problems remain, however, around lack of transparency. With this in mind, Adbrain (staffed with a [...]

There’s been lots of doom and gloom about how something like 7/8ths of us aren’t going to live to see our next birthday. Heck, maybe Terry’s right, and maybe that’s a good thing. So who’s gonna make it? Probably not yet [...]

ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to suggest that its death was imminent, there was a lot of debate around the consequences of it departing from the [...]

Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not just via the TV but on their tablets, smartphones as well as their computers, when they [...]

Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every year). Whether it’s amazingly creative, multi-faceted campaigns, expertly-timed tweets, or well-thought out advertising strategies – [...]

The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and agencies think about and use data. These are smart measurement tools that will help advertisers evaluate their digital media (including [...]