Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange marketplace. Most are working with outside specialists to maximise the return on their clients' online media buys. Using data and [...]

Rightmedia Exchange has announced that Global Digital Markets has joined its exchange. Based in London, the performance-based agency aims to maximise the performance of online campaigns for big brands and marketers. London, Date: 3rd June 2009 Right Media (www.rightmedia.com), a Yahoo! [...]

With so many ad exchange offerings available for media buyers, it can often be daunting trying to figure what works and what doesn’t. Exchanges offer an excellent platform for maximising the performance of client campaigns, but without knowledge of [...]

Invite Media, a Philadelphia and New York-based exchange startup, has rolled out its new cross-exchange bid management tool. Aimed at agencies and ad networks, Bid Manager allows users to buy ad impressions across multiple ad exchanges in real-time through [...]

Infectious Media is now a member of the RightMedia Exchange. The digital agency aims to maximize campaign performance for its clients by buying media across the market-leading ad exchange. London - Right Media (www.rightmedia.com), a Yahoo! company and creator of [...]