Google can see the opportunity in ad exchanges – and knows it can reap the financial rewards if it can improve trading volumes on its platform. A recent ThinkEquity report suggests that the growth of non-premium display advertising will [...]

There has been a flurry of excitement from the luminaries of the exchange world about the advent of real-time bidding. News of Microsoft’s decision to add RTB functionality to its AdECN platform has the marketplace salivating at the prospect. [...]

Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns. Publishers have access to tools and real-time reporting and analytics to maximise their earning potential from mobile advertising. [...]

Microsoft dominates the news as it seeks a buyer for Razorfish. The company is being valued at seven hundred million, and Publicis, who announced a partnership with Microsoft this week to build a TV ad network, is rumoured to [...]

Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange marketplace. Most are working with outside specialists to maximise the return on their clients' online media buys. Using data and [...]

Rightmedia Exchange has announced that Global Digital Markets has joined its exchange. Based in London, the performance-based agency aims to maximise the performance of online campaigns for big brands and marketers. London, Date: 3rd June 2009 Right Media (www.rightmedia.com), a Yahoo! [...]

With so many ad exchange offerings available for media buyers, it can often be daunting trying to figure what works and what doesn’t. Exchanges offer an excellent platform for maximising the performance of client campaigns, but without knowledge of [...]

Invite Media, a Philadelphia and New York-based exchange startup, has rolled out its new cross-exchange bid management tool. Aimed at agencies and ad networks, Bid Manager allows users to buy ad impressions across multiple ad exchanges in real-time through [...]

Infectious Media is now a member of the RightMedia Exchange. The digital agency aims to maximize campaign performance for its clients by buying media across the market-leading ad exchange. London - Right Media (www.rightmedia.com), a Yahoo! company and creator of [...]