The latest and improved version of the DoubleClick Ad Exchange has been drawing some of Europe’s leading premium publishers to the new platform since it re-launched two months ago. Although still in its early days here in Europe, there [...]

Yahoo’s Right Media is taking itself upmarket in order to capture some of the agency spend coming onto the exchange marketplace. According to AdAge, it is now actively targeting large premium publishers to trade on its platform - and [...]

The EU passed a new law yesterday that will affect the continent's online publishers, agencies, ad networks and advertisers. It is demanding that all internet cookies being served to a user's machine must be approved first by that user. [...]

Publishers are still wary of the ad exchange model. The idea of selling their inventory at rock bottom CPM prices is keeping them away from the trading platforms. I’ve recently had some conversations with some senior publisher execs, [...]

OpenX and Microsoft have today announced a strategic partnership. The deal will see both companies promoting each other's technologies to their customers. What does it mean? Is Microsoft exiting the ad server business? Is it looking [...]

With the growing number of people accessing web content via their handsets, the mobile display market has grown significantly over the last couple of years – and so too has the number of ad networks aggregating mobile ad inventory. The number [...]

In a recent piece for AdAge OpenX’s Tim Cadogen makes a strong case for more interoperability between the growing number of ad exchanges and inventory aggregators. He argues that efficiencies can be achieved by letting ad impressions flow [...]

MediaMath Roll Out Self-Service Trading Platform A number of key exchange companies have rolled out new platforms for the buy and sell side this week. On the buy-side MediaMath has introduced TerminalOne, a self-service platform that allows agencies to [...]

The debate around non-premium display has been intensive of late – and the list of vendors vying to help publishers trade unsold inventory is growing by the week. From a publisher perspective it is becoming almost impossible to distinguish [...]

After the success of last year’s Ad Revenue event, Pubmatic is assembling the brightest and best from the exchange space for this year’s event. There are some great panel sessions for attendees. Farneymedia favourites include: The Blurring Lines of [...]