In today’s Digest, we cover OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X promising a new deal in efforts to win back advertisers.

In today’s Digest we cover ChatGPT’s slow rollout of ads, frustrating partners despite the buzz around their introduction, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe.

In today’s Digest, we cover Meta announcing reduced reliance on third-party vendors as it expands its AI tools, Walmart securing two new patents for algorithmic pricing, and OpenAI planning a desktop superapp.

In her latest column, Charlotte McEleny looks at Singapore’s investment in AI, how the country treats tech momentum as a national asset, and where marketing fits...

This week, mounting scrutiny over platform responsibility converged with growing questions around advertising integrity and the future of AI. In today’s MadTech Daily, we discuss publishers backing a government U-turn on AI copyright rules, IAB Australia launching a measurement initiative, [...]

Vijay Kumar, Founder & CEO, Mile tells us what last mile optimisation actually requires...

In today’s Digest, we discuss Publicis advising clients to avoid The Trade Desk, Meta missing 1,000 illegal financial ads in Britain, and Alibaba forming a new AI business group.

Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways. The collaboration brings [...]

While the programmatic industry continues to develop more tools and solutions; Limelight Inc.’s new whitepaper, "The Hidden ROI of Efficiency: Unlocking Value and Sustainability in Ad Tech" focuses on how efficiency should be the guiding principle in the next phase [...]

Jessica Saunders, VP global partner success and operations, joins us to discuss DOOH, CTV, and the continuity challenge for marketing in the AI era..