We examine why publishers are increasingly turning to self-serve platforms. What are the benefits?  In association with DanAds  Advertising tech publishers are striving to maximise their revenue, as the economic climate continues on a precarious trajectory. A large portion of advertisers are [...]

In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned. Google kills* the open web. Amazon kills* The Trade Desk, which [...]

In today’s Digest, we cover Magnite suing Google, Google investing £5bn in the UK’s AI sector, and the Australian government guiding platforms on the under-16 social media ban.

In today’s Digest, we discuss the FTC targeting Google and Amazon over search ads, Penske Media hitting Google with an AI suit, and a court denying Google’s request to halt Epic Play Store changes.

In today’s Digest, we discuss Paramount-Skydance planning a bid for Warner Bros. Discovery, the FTC investigating AI chatbots and France eyeing a TikTok inquiry. We also cover Microsoft endorsing OpenAI’s for-profit move.

Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it actually ready to run the show? The year of agentic [...]

This week’s stories spotlight a week of fierce competition from regulators, challenging Big Tech on safety, to media giants battling  AI companies in  court. In today’s MadTech Daily, we cover Netflix and Amazon teaming up to boost CTV ads, UK [...]

Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), and Chalice AI, have announced a strategic partnership with dentsu’s Media Practice. The two companies will form a core part of dentsu’s NextGen initiative, a company-wide transformation designed [...]

In this column for ExchangeWire, Shirley Marschall grapples with the brand safety quandary, and how AI technology could be leading the industry down the path of weaponised addiction. We need to talk about brand safety. No, we actually need to rethink [...]

In today’s Digest, we discuss Google being hit with €2.95bn EU fine, Anthropic’s class action payout, and Midjourney’s DC image lawsuit. We also discuss Roblox adding a video feed, AI tools, and tightening age checks.