In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...]

In today's Digest, we look at OpenAI's purchase of TBPN: Elon Musk's alleged attempts to make banks associated with the SpaceX IPO subscribe to Grok, and the growing 'passive' approach to social media

Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...]

This week, the spotlight fell on AI’s growth, evolving streaming models, and mounting regulatory pressure on global platforms. In today’s MadTech Daily, we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date [...]

In the first piece of this series, we ask ad tech experts what’s making the biggest impact on the industry as we progress through 2026. From autonomous media buying to incrementality, they share what they believe is shaping the landscape. The [...]

Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...]

In today’s Digest, we cover OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face [...]

In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an interesting article all the way [...]

In today’s Digest we look at Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under 16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ [...]

We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...]