In today’s Digest, we discuss Apple winning fast-track access to OpenAI evidence in its trade secrets fight, Tencent raising $5.7bn through bond sales despite concerns over AI spending, and ITV’s generative AI ad tool attracting 16 first-time TV advertisers in [...]

ADvendio announced the launch of its Guardrail Engine, the enterprise execution layer designed to transition the media industry from manual order management to a new standard: Agentic Advertising Execution, Governed by Business. As the market fragments across competing agentic protocols [...]

In today’s ExchangeWire news digest: Publicis says it is taking market share as growth picks up in Q3; The New York Times is among more than 40 new members of the SPUR AI licensing coalition; and YouTube brings its AI [...]

Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability...

In today’s Digest, we discuss OpenAI targeting a permanent place in agency ad budgets, Xbox launching a film and TV division, and advertising spend dropping 3.4% in August.

TeqBlaze, an independent ad tech vendor, has expanded its TeqMate AI ecosystem beyond the company’s white-label SSP. TeqMate AI now connects to any stack AdOps, RevOps, business development, and product teams use (from SSPs, DSPs, and ad servers to BI [...]

New Captify (part of Verve) data shows the UK Christmas shopping journey is becoming increasingly fragmented across social commerce, conversational AI, search and physical retail, creating a more complex festive battleground for brands looking to capture demand.

Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...

In today's Digest, we discuss Brussels eyeing Big Tech through a broad levy on large corporations, OpenAI launching visual ads alongside ChatGPT image generation, and pubX raising USD$5m (£3.75m) as it acquires Compliant.

illuma, the AI company specialising in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture as it continues to deploy its AI technology across the world’s leading advertising platforms.