Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become the 'war on identity'; and we'll see the emergence of the 'vertical walled garden'. Read more predictions for 2015 from Gareth Davies, [...]

ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among 'mainstream marketers', by helping them better understand how it fits into the wider marketing mix, with Rebecca Muir (formerly of Google, Marin [...]

ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE STUDIO AUDIENCE, with panel sessions featuring representatives of the industry's leading names reflecting on the [...]

ExchangeWire rounds up the week's biggest stories in ad tech, and in this week's edition: Apple crosses the Rubicon into programmatic; British consolidation move reflects the blurring world of ad- and martech; Millennial Media hires Gubbins; PubMatic eyes Italian opportunity.  Apple [...]

A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire [...]

Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management platform (DMP) RUN for a publicly undisclosed fee.  The deal announced today (28 October) comes as the France-based media giant (which [...]

Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including naming some of the worst offenders, and urges the media industry at large to better protect itself from the problem.  “Hi, [...]

Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there,  as the South East Asian (SEA) digital industry collectively bids to bolster its prominence in the wider advertising [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]

One of ExchangeWire's industry insiders discusses one of the ac tech's key buzz phrases - 'big data' - and how it is now inextricably linked to CMOs, but also highlights how not all data is created equally, and warns marketers over [...]