Overwolf, the leading in-game advertising platform and creator ecosystem for PC gaming, has been selected to join Adelaide’s new AU Ecosystem, an exclusive group of 40 premium publishers that includes The New York Times, Spotify, and The Wall Street Journal. This [...]

With ATS Singapore 2025 just around the corner, we reveal a final preview of this year's topics... With less than one month until ATS Singapore 2025, anticipation is building. At the event, we'll delve into the biggest industry issues currently affecting [...]

Adnami’s attention-first measurement tool, Sonar, has seen adoption more than double in just the first four months of 2025, underscoring the industry’s growing commitment to attention as the new baseline for advertising performance. Sonar’s rapid growth reflects a market hungry [...]

In today’s Digest, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates. IAB and [...]

Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to new data from creative effectiveness platform DAIVID. In partnership with Effie Awards UK – the leading authority on marketing effectiveness – [...]

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions. The launch is designed to [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million unique users with a high-impact campaign designed to maximise brand recall, engagement, and web traffic. Citroën is spearheading a new "French revolution" in [...]

Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. The report explores how advertisers and publishers [...]

We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to adopting these tools. She looks at the approaches being [...]

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [...]