xpln.ai, the ad attention measurement and optimisation technology company, today (9th December, 2025) announces the opening of a new office in London, along with the appointment of Dominic Di Talamo as managing director UK.  This launch marks a significant milestone in [...]

AdPlayer.Pro, el proveedor global de tecnologías de publicidad en vídeo digital, ha ampliado su gama de formatos publicitarios de vídeo con Vídeo Intersticial 2.0, una opción orientada al rendimiento. Según el comunicado de la empresa, este formato de vídeo intersticial, que [...]

Adnami, a leading attention-first ad tech company, is expanding its European footprint with the opening of a new office in Amsterdam, following strong growth in the Dutch market and the company’s continued international expansion. As part of this move, Adnami [...]

AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s announcement, the full-screen, fully closable upon viewer action, Interstitial video format can deliver maximum [...]

Teads, the omnichannel outcomes platform for the open internet, today (26th November, 2025) announced a strategic partnership with XPLN.AI, the ad attention measurement and optimisation technology company. The collaboration aims to advance attention as a core metric for media effectiveness, [...]

Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024 [...]

XPLN.AI, the ad attention measurement and optimisation technology company, today (18th November, 2025) announces the opening of a new office in Singapore, along with the appointment of Elsa Trang as managing director APAC.  This launch represents a major step in XPLN.AI’s [...]

LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where [...]

Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion. The benchmark study, titled "The Attention Advantage," analysed 50+ gaming campaigns across Australian mobile [...]

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]