Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to new data from creative effectiveness platform DAIVID. In partnership with Effie Awards UK – the leading authority on marketing effectiveness – [...]

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions. The launch is designed to [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, has partnered with Citroen to reach over 3 million unique users with a high-impact campaign designed to maximise brand recall, engagement, and web traffic. Citroën is spearheading a new "French revolution" in [...]

Adnami, a leader in high impact advertising solutions, has released, “It’s all about attention”, a white paper offering critical insights into why attention has become the most accurate metric for measuring advertising effectiveness. The report explores how advertisers and publishers [...]

We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to adopting these tools. She looks at the approaches being [...]

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [...]

The NFL’s “Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL players mentoring children, generated the most intense [...]

Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark Smith takes a look… Metrics like reach and viewability have long been standard-bearers for assessing the impact of marketing content.  But there [...]

Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive collection of case studies showcasing the powerful connection between attention metrics and advertising outcomes. Featuring 52 case studies across 18 industries, validated by [...]

XPLN.AI, a leader in measuring and optimising advertising attention, announced today (January 21st, 2025) the appointment of Massi Mekla as country manager, France, reporting to CEO Fabien Magalon. Leading the sales and customer services teams, Massi will be tasked with [...]