Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers. This is a key [...]

Picnic, the leader in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a new partnership with Happydemics, a global, cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact [...]

LG Ad Solutions today (25th September 2025) announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution that allows brands to seamlessly transform their digital and social content into high-impact connected TV (CTV) ads. The [...]

Ad tech company Happydemics today (16th September, 2025) announced the findings from a commissioned study conducted by Forrester Consulting, which found that a composite organisation, representative of interviewed customers with experience using brand lift, achieved a 47% return on investment [...]

impact.com, the world’s leading commerce partnership marketing platform, announced its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged with traditional advertising, and are researching in [...]

Omnichannel advertising platform Azerion is pushing to democratise AI as it rolls out its Azerion Intelligence AI platform over 2025 and beyond. The initiative recognises that AI is increasingly required for effective and innovative business operations, but in-depth deployment is [...]

Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic [...]

When it comes to representing the disabled community in advertising, how can brands and marketers get it right? We reflect on insights from Purple Goat’s Awareness to Action event. The gap in disability representation  Improving representation within the advertising industry forms [...]

Brand loyalty, once linear, is now fluid, thanks to the rise of LLMs, and heightened expectations of personalisation. But in an era of high churn, razor-thin 2% conversion rates, economic headwinds, and fierce competition, how well are brands really keeping [...]

Mark Smith takes a look at what the rise of LLMs and AI summaries means for the publishing industry… The evolution of Google has always presented both headaches and opportunities for publishers. With each new update, a new set of rules would [...]