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  • Independent Study Confirms Significant ROI from Happydemics’ Brand Lift Solution

    Ad tech company Happydemics today (16th September, 2025) announced the findings from a commissioned study conducted by Forrester Consulting, which found that a composite organisation, representative of interviewed customers with experience using brand lift, achieved a 47% return on investment [...]

  • impact.com Announces Sustained Growth in Q2 2025

    impact.com, the world’s leading commerce partnership marketing platform, announced its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged with traditional advertising, and are researching in [...]

  • Azerion Advocates ‘AI for Everyone’ with New Azerion Intelligence AI Platform

    Omnichannel advertising platform Azerion is pushing to democratise AI as it rolls out its Azerion Intelligence AI platform over 2025 and beyond. The initiative recognises that AI is increasingly required for effective and innovative business operations, but in-depth deployment is [...]

  • Overwolf Expands European Presence with Former Activision Blizzard Executive

    Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic [...]

  • Disability Representation in Advertising: How Marketers can Get it Right 

    When it comes to representing the disabled community in advertising, how can brands and marketers get it right? We reflect on insights from Purple Goat’s Awareness to Action event. The gap in disability representation  Improving representation within the advertising industry forms [...]

  • Winning Love and Loyalty in the Age of AI’s Infinite Memory

    Brand loyalty, once linear, is now fluid, thanks to the rise of LLMs, and heightened expectations of personalisation. But in an era of high churn, razor-thin 2% conversion rates, economic headwinds, and fierce competition, how well are brands really keeping [...]

  • Surviving Google Zero: What's Next for Publishers?

    Mark Smith takes a look at what the rise of LLMs and AI summaries means for the publishing industry… The evolution of Google has always presented both headaches and opportunities for publishers. With each new update, a new set of rules would [...]

  • Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum

    GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [...]

  • Marketing Budgets Bounce Back: IPA Bellwether Q2 2025

    UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings.  Marketing budgets expanded at the strongest pace in a year during the second [...]

  • Kargo Wins Big at ELETS India Brand Summit and Awards 2025

    Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has been recognised with two prestigious wins at the ELETS India Brand Awards 2025. Kargo won top honours in the Outstanding Innovation in Display category for their innovative ASUS [...]