Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [...]
Videoelephant Takes Over Management & Distribution of EntrepreneurTV to Help Viewers Launch & Grow Their Businesses
EntrepreneurTV, a FAST Channel based on the internationally known media brand, magazine, and content studio, will be moving its management and distribution to leading video solutions provider VideoElephant, whose FAST Managed Services also operates the USA Today FAST Channel. VideoElephant will [...]
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