Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide. Following the success of this activation, they have returned to expand [...]

LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where [...]

Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.  By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and [...]

Taptap Digital, a global area-based marketing platform powered by location intelligence has announced the launch of Retail Origins, a solution allowing brands to identify aggregated home and work origin areas for store visitors alongside areas where they share visitors with [...]

Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns.  This partnership is part of a shared commitment to support [...]

Catalina, leader du retail media dans l’activation shopper personnalisée, et Happydemics, expert des études d’impact publicitaire, unissent leurs expertises pour proposer une nouvelle solution de mesure des campagnes DOOH en magasin.  Ce partenariat s’inscrit dans une volonté commune d’accompagner les acteurs de la [...]

Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers. This is a key [...]

Picnic, the leader in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a new partnership with Happydemics, a global, cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact [...]

LG Ad Solutions today (25th September 2025) announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution that allows brands to seamlessly transform their digital and social content into high-impact connected TV (CTV) ads. The [...]

Ad tech company Happydemics today (16th September, 2025) announced the findings from a commissioned study conducted by Forrester Consulting, which found that a composite organisation, representative of interviewed customers with experience using brand lift, achieved a 47% return on investment [...]