Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today (10th April, 2026) released new analysis of sports drink advertising across the 2025 and 2026 NCAA Men’s and Women’s March Madness tournaments, marking [...]

LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand.  With this launch, LoopMe positions itself as the definitive nexus between web SSPs, [...]

Clinch, the agentic AI platform for omnichannel content orchestration, today (9th April, 2026) announced the appointment of Melvin Stern as vice president of growth, strengthening its North American team as brands and agencies seek more integrated ways to connect creative [...]

Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across channels. Built as an intelligent orchestration system, Project KERA turns [...]

Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...]

Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...]

Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as [...]

In today’s Digest we cover ChatGPT’s slow rollout of ads, frustrating partners despite the buzz around their introduction, Musk being found liable in a $44bn fraud case related to Twitter, and broadcasters pushing for tougher smart TV rules across Europe.

Thrad, the advertising infrastructure provider for the AI ecosystem, has announced the extension of its partnership with Betadine through iNova Pharmaceuticals. The partnership aims to deliver digital-first campaigns that connect healthcare brands with audiences in more meaningful ways. The collaboration brings [...]

impact.com, the world’s leading commerce partnership marketing platform, today (16th March, 2026) announced the appointment of Hakan Özal as director of sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland.  Özal will lead sales strategy in the region, [...]