Ogury annuncia oggi di aver reso disponibile la propria soluzione di advertising basata sulle personas sulla connected TV (CTV), consentendo agli inserzionisti di attivare le stesse personas in modo coerente su più schermi nell’ambito di una strategia multicanale a supporto [...]

Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...]

Das Adtech-Unternehmen Ogury macht seine Persona-basierte Werbelösung nun auch für Connected TV (CTV) verfügbar. Werbetreibende können damit dieselben Personas kanalübergreifend einsetzen und im Rahmen einer Multi-Channel-Strategie konsistent über alle Screens hinweg aktivieren.  Die Fragmentierung der Mediennutzung erschwert es Advertisern zunehmend, Zielgruppen [...]

Ogury ha anunciado hoy la disponibilidad de su solución de publicidad basada en personas en Televisión Conectada (CTV), lo que permite a los anunciantes activar las mismas personas de forma coherente en todas las pantallas como parte de una estrategia [...]

Bedrock Platform, the next-generation media buying platform built for the AI age, today (24th February, 2026 ) announced the beta release of Pathfinder. Pathfinder is Bedrock’s new agentic LLM-powered planning and buying module for CTV and high impact formats, built [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, unveiled prioritised access to curated, political-approved inventory with unmatched speed, precision, and scale. Designed for the 2026 midterms, the offering enables values-based voter targeting across all screens, including CTV, with campaigns [...]

Ogury announced the availability of its persona-based advertising solution on connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes.  As audiences fragment across screens, maintaining consistent targeting [...]

Shirley Marschall is back - this week she's looking at why CTV reminds her of a joke about a cow...

Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will act as the [...]

Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS—the industry’s first marketing operating system built on an open, interoperable ecosystem of best-in-class technology partners. HorizonOS operates as [...]