Covatic has announced the launch of Covatic Sense, a privacy-first solution that fundamentally transforms the connected TV (CTV) value proposition by delivering true person-level targeting and measurement. For decades, TV advertising has relied on the "household proxy", targeting the location rather [...]

IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a European digital advertising ecosystem that is growing in scale and sophistication, while continuing to face structural and operational challenges. Building on more than a [...]

In today’s digest we look at Larry Ellison giving his personal backing to Paramount’s hostile bid for Warner Bros Discovery, Instacart deciding to terminate price tests on its platform following pushback from customers, as well as Netflix's latest moves in [...]

In today’s Digest, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its [...]

Shinka, the independent mediation and header bidding platform powering programmatic advertising for CTV and DOOH, today (11th December, 2025) announced that it has successfully completed its System and Organisation Controls (SOC) 2® Type I audit. This milestone reflects Shinka's commitment [...]

Taboola, announced a new partnership with LG Ad Solutions  on 4th December, 2025 to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes. Advertisers are investing in TV because it delivers unmatched reach and impact—and [...]

From bigger budgets and smarter auctions to instant TV ads, this week saw the media and ad tech industries racing toward an automated future. In today’s Digest, we cover Perplexity launching a tool to simplify online shopping, a Spanish court [...]

LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where [...]

Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV) touchpoints - the myTV SUPER Homescreen on set-top box devices. myTV SUPER is Hong Kong’s leading OTT [...]

Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.