In today’s Digest, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its [...]

Shinka, the independent mediation and header bidding platform powering programmatic advertising for CTV and DOOH, today (11th December, 2025) announced that it has successfully completed its System and Organisation Controls (SOC) 2® Type I audit. This milestone reflects Shinka's commitment [...]

Taboola, announced a new partnership with LG Ad Solutions  on 4th December, 2025 to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes. Advertisers are investing in TV because it delivers unmatched reach and impact—and [...]

From bigger budgets and smarter auctions to instant TV ads, this week saw the media and ad tech industries racing toward an automated future. In today’s Digest, we cover Perplexity launching a tool to simplify online shopping, a Spanish court [...]

LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where [...]

Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV) touchpoints - the myTV SUPER Homescreen on set-top box devices. myTV SUPER is Hong Kong’s leading OTT [...]

Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.

DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, and Roku Inc. (“Roku”), announced new milestones and insights from their two-year collaboration to protect connected TV (CTV) advertising. According to DV’s recently released report, [...]

OpenX Technologies, Inc., líder global en soluciones omnicanal del lado de la oferta (supply-side platform), anunció hoy el lanzamiento de una nueva poderosa oferta enfocada en video diseñada para el mercado de publicidad digital de América Latina, que crece rápidamente. [...]

In today’s Digest, we discuss Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ahead of their deal expiry. Netflix eyes Warner Bros. [...]