OMG Agencies will Use MediaMind’s Ad Tech Platform to Manage and Deliver Ads Globally MediaMind, a division of DG, and a leading independent provider of integrated digital advertising solutions, announced yesterday that it will become a global technology partner for Omnicom [...]

Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay discusses VisualDNA's role in the new Publicitas project, and what the new SSP solution will mean for premium European publishers. What [...]

James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party data. What would happen if Facebook partnered with third-party data providers? Warning: if you’re a privacy fanatic, then it will probably [...]

The role of online retail is ever changing and facing constant disruption by the socially connected web. Despite this, ecommerce remains a major part of internet’s ecosystem, with continued growth on the horizon. One company that is emerging as the major [...]

Adfonic released last week their Q2 Global AdMetrics report, the second in a quarterly series, announcing, among other things, Android has beaten iOS for the first time as the most popular platform for mobile advertisers. The report further breaks down [...]

Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and why semantic targeting needs the human touch in his local market. Can you give us some overview on the Accuen Netherlands [...]

Adnologies announced this week that Damian Blackden will be joining the company as international CEO, as the European buy-side tech provider aims to roll-out its buy-side "stack" solution across Europe. Blackden worked as President, International at Annalect: Omnicom Media Group’s [...]

Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising eco-system in Germany, the realities of the market, the agency approach and the uniquedigital strategy around automated buying. What were your [...]

Ros Allison is a Director at Vivaki. Here she discusses Vivaki's cross-platform approach in the APAC marketplace, AOD’s multi platform addressability and the growth of the data-driven market in the region. You’ve recently launched a world first offering in the addressable [...]

Rhys McLachlan is Head of Corporate & Business Development (UK) Videology Group/TidalTV. Here he discusses the emergence of connected TV and its likely implications for the online advertising space. The annual nerd-fest migration to Las Vegas in early January to attend [...]