The nightmare scenario of an opt-in/opt-out patchwork in Europe seems to be coming to fruition. After the sensible approach from the British government as to how to implement the EU's ridiculously vague directive, Dutch politicians have decided to throw [...]
It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. [...]
Nick Stringer is the Director of Regulatory Affairs at the IAB. Here Stringer discusses the implications of the new directive, the self-regulatory approach, and the setting up of an IASH-styled group to police European compliance
Can you give some overview [...]
Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan.
Can you give an overview of MRM’s [...]
Sam Barnett is CEO of Struq, a behavioural retargeting specialist based out of London. Here Barnett dsicusses the ADPAD, the European directive, and the Teracent threat in the new look Google buy-side stack.
Can you give an overview of the [...]
It's directive day +1, and the world has yet to come to an end. The cookie rapture has not taken place. Well not yet anyway. I am still waiting on my first cease-and-desist order form the ICO [...]
Germany is the biggest display market in Europe - one billion euro plus, and growing faster than the UK and France. As we all know now the German display space is complicated - but the opportunities remain large in the [...]
Robbie Hills is the Head of Rich Media for Google APAC. Here Hills discusses the growth of rich media in the region, and how mobile and exchanges are influencing Google strategy around its offering in APAC.
Can you give an [...]
Tim Evans is the Head of Product Management at VisualDNA. Here he discusses the VisualDNA offering, daily deal personalisation, and user privacy.
Can you give an overview of the VisualDNA offering in the European market? TE: We make it easy for [...]
As the May 26 deadline approaches for implementation of the new EU directive, the UK Government has released an open letter indicating that it will interpret consent for third party cookie tracking in the new directive as "informed" rather than [...]
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