The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of it. And it's how the majority of agencies justify their DR display spend to advertisers. But questions [...]

Data continues to be the hottest topic in display. How do I leverage it, how do I value it and more importantly how do I trade it? Auke van den Hout is the Founder of Adatus, a pan-European [...]

There is a lot of noise around data trading at the minute. There are a stack of VC-backed ad tech vendors partnering with publishers and other data sources to capture user intent so that they can sell it on [...]

Third party cookie targeting is getting a bad wrap at the minute. Having been demonised by a serious of biased pieces by Emily Steel and colleagues at the pay wall friendly, WSJ, the cookie has few friends in most [...]

The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the billion euro mark in terms of display buys. As the data-driven display is showing strong growth across Europe, [...]

Andreas Schwibbe is the CEO of adnologies, a Hamburg-based ad technology company. Schwibbe recently spoke to ExchangeWire recently about the company's dynamic retargeting and data exchange solution. Can you give an overview of the adnologies offering? AS: adnologies is a [...]

Publishers leveraging first party and third party data to build sustainable business models? No way. I don't believe it. Well, it's true. ExchangeWire did an interview with Nicholas Timms a couple weeks back on how A&NY [...]

You may be forgiven for being confused about the mixed messages coming out of Brussels yesterday on privacy. The ICO (Information Commission Office) was pretty hard-nosed about the ePrivacy directive and cookies, indicating that browser settings would not be [...]

ExchangeWire welcomes all attendees to the Data Economy 2011. Today we bring the European buy and sell side together for in-depth analysis and debate around the area of data in the European display market. This event will look to [...]

The Yahoo DR business has been growing its market share across Europe over the last couple of years. It has invested significant resource into its data strategy, giving it an edge over third party ad nets. But given [...]