ExchangeWire is hosting its first ATS conference in the APAC region. The event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth analysis and debate [...]

Adify International has now rebranded as Tectonic and have signed a deal with Red Aril to push its DMP outside the US. Here Kevin Tan, CEO of Tectonic, explains the company's new positioning and the move into data. Can you [...]

Brandscreen is one the leading DSP vendors in the APAC region. Here Julian Tol discusses the Brandscreen proposition, the APAC exchange eco-system and how the region's advertisers, agencies and publishers are developing strategies to trade in the automated display marketplace. Can [...]

Last week Performics announced the launch of its ATD in France. Here Marco Bertozzi, Managing Director, EMEA at VivaKi Nerve Center, gives some overview on the announcement and how Performics' clients in France will benefit from the new buying [...]

Admeld announced today it is offering adnologies’ data solutions to publishers using its platform. Adnologies is a Hamburg-based ad technology company (ExchangeWire Q&A) with a number of data offerings for the European market. Its data exchange solution allows [...]

The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of it. And it's how the majority of agencies justify their DR display spend to advertisers. But questions [...]

Data continues to be the hottest topic in display. How do I leverage it, how do I value it and more importantly how do I trade it? Auke van den Hout is the Founder of Adatus, a pan-European [...]

There is a lot of noise around data trading at the minute. There are a stack of VC-backed ad tech vendors partnering with publishers and other data sources to capture user intent so that they can sell it on [...]

Third party cookie targeting is getting a bad wrap at the minute. Having been demonised by a serious of biased pieces by Emily Steel and colleagues at the pay wall friendly, WSJ, the cookie has few friends in most [...]

The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the billion euro mark in terms of display buys. As the data-driven display is showing strong growth across Europe, [...]