» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed by IAB UK to promote good practices in online behavioural targeting. It is based on three key criteria: [...]

Some data released today from Improve Digital indicates that a majority of UK premium publishers believe better transparency around behavioural targeting will encourage acceptance by consumers. The poll was carried out at the recent AOP event, 'New Rules of [...]

Jonathan Mendez is one of the most respected commentators on online advertising, and has extensive experience of working with some of biggest digital media companies. His blog optimize and prophesize is a great source for innovative thinking and is [...]

» Most content available on European web sites is free to access. All this free information is invariably funded by ad revenue. This ad revenue comes mostly from contextual buys but over the past two-to-three years behavioural advertising [...]

Many in the space were wondering when Google would get around to offering retargeting. The DoubleClick cookie is the most ubiquitous on the web. You can keep Yahoo, Advertising.com and every other third-party pixel, the DoubleClick cookie is [...]

Agencies and advertisers are now looking to do more audience buys. Top level executives at the big European agencies are actively pushing their organisations in that direction. Data is integral to the success of these audience buys, as [...]

Cookies are domain specific: a cookie from the domain guardian.co.uk cannot be read by a server form domain mail.co.uk (ah, politics and cookies). So when you buy cookie data from domain A how do you actually get your server [...]

TruConnect is a first-party ad server which enables advertisers to build one-to-one relationships with their desired audiences and customers web wide. James Sandoval, Founder and Managing Director of Invizua, spoke to ExchangeWire this week about how first-party ad serving [...]

Netezza (NYSE: NZ) is the global leader in data warehouse and analytic appliances, and helps simplify high-performance analytics for some of the biggest media buying agencies in the world. Brad Terrell (@bradterrell), vice president and general manager of Digital [...]