Brandscreen is one the leading DSP vendors in the APAC region. Here Julian Tol discusses the Brandscreen proposition, the APAC exchange eco-system and how the region's advertisers, agencies and publishers are developing strategies to trade in the automated display marketplace. Can [...]

Last week Performics announced the launch of its ATD in France. Here Marco Bertozzi, Managing Director, EMEA at VivaKi Nerve Center, gives some overview on the announcement and how Performics' clients in France will benefit from the new buying [...]

Admeld announced today it is offering adnologies’ data solutions to publishers using its platform. Adnologies is a Hamburg-based ad technology company (ExchangeWire Q&A) with a number of data offerings for the European market. Its data exchange solution allows [...]

The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of it. And it's how the majority of agencies justify their DR display spend to advertisers. But questions [...]

Data continues to be the hottest topic in display. How do I leverage it, how do I value it and more importantly how do I trade it? Auke van den Hout is the Founder of Adatus, a pan-European [...]

There is a lot of noise around data trading at the minute. There are a stack of VC-backed ad tech vendors partnering with publishers and other data sources to capture user intent so that they can sell it on [...]

Third party cookie targeting is getting a bad wrap at the minute. Having been demonised by a serious of biased pieces by Emily Steel and colleagues at the pay wall friendly, WSJ, the cookie has few friends in most [...]

The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the billion euro mark in terms of display buys. As the data-driven display is showing strong growth across Europe, [...]

Andreas Schwibbe is the CEO of adnologies, a Hamburg-based ad technology company. Schwibbe recently spoke to ExchangeWire recently about the company's dynamic retargeting and data exchange solution. Can you give an overview of the adnologies offering? AS: adnologies is a [...]

Publishers leveraging first party and third party data to build sustainable business models? No way. I don't believe it. Well, it's true. ExchangeWire did an interview with Nicholas Timms a couple weeks back on how A&NY [...]