Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on changing consumer lifestyles and new paths to purchase in order to take full advantage. In [...]
The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In this piece for ExchangeWire, Dylan Collins (pictured below), co-founder and CEO, SuperAwesome, explains why it’s not enough to look for GDPR-compliance – [...]
The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking place on smartphones. In this Q&A, Sam Mylrea (pictured below), CEO, PureCars, explains how this [...]
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon to enter Vietnam in challenge to Alibaba; Sending money [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; ID5 raises €1m in seed funding round; TAG steps up activity in [...]
Despite its limitations, third-party data is widely used by marketers to enhance the reach of campaigns and improve targeting, largely in conjunction with first-party data. With GDPR coming into effect in May this year, marketers are scrutinising the ways in [...]
On Tuesday, the 20th of March, at Advertising Week Europe, Lotame will be hosting a panel discussion on the topic of data quality. The panel, titled, 'The elephant in the room: why data quality should be part of every conversation', [...]
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: New Research Shows Little Consumer Interest in Smart Assistants; The Best Time to Gain GDPR Consent; and Delivery Speed Demands Getting Tougher.
New Research [...]
Blockchain technology can provide more security and ownership, but its adoption will introduce new challenges for marketers in Asia-Pacific, and globally, who must reassess the way they think about promotions.
For brands, blockchain offers highly secure data acquisition and helps [...]
This week, the spotlight is back on JD.com and its hopes to develop next-generation supply chain technologies with the launch of a new research facility.
The Chinese e-commerce operator opened its Global Supply Chain Innovation Centre (GSIC) with the aim [...]
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