Rightmedia Exchange has announced that Global Digital Markets has joined its exchange. Based in London, the performance-based agency aims to maximise the performance of online campaigns for big brands and marketers. London, Date: 3rd June 2009 Right Media (www.rightmedia.com), a Yahoo! [...]

With so many ad exchange offerings available for media buyers, it can often be daunting trying to figure what works and what doesn’t. Exchanges offer an excellent platform for maximising the performance of client campaigns, but without knowledge of [...]

Global providers of web and instant messaging, ebuddy.com, announced today that they are joining the Yahoo-owned Right Media Exchange to monetise their inventory. London - Right Media, a Yahoo! company and creator of the Right Media Exchange, announced today that eBuddy, [...]

Invite Media, a Philadelphia and New York-based exchange startup, has rolled out its new cross-exchange bid management tool. Aimed at agencies and ad networks, Bid Manager allows users to buy ad impressions across multiple ad exchanges in real-time through [...]

Infectious Media is now a member of the RightMedia Exchange. The digital agency aims to maximize campaign performance for its clients by buying media across the market-leading ad exchange. London - Right Media (www.rightmedia.com), a Yahoo! company and creator of [...]

At an OMMA debate late last year in New York, Ramsey McGrory, VP of Yahoo! U.S. Partnerships, was asked about the continuing influence of the ad exchange. McGrory provided the attendees with the obligatory marketing plug about RightMedia, and [...]

The ad exchange options became a little more interesting with the launch of the AdBidCentral futures marketplace for online advertising. Moving away from the remnant-heavy model of the RightMedia Exchange, AdbidCentral offers a fully transparent and open premium ad [...]

OpenX, provider of the popular open source ad server, launched its OpenX Market this week. The OpenX ad server is used by more than 35,000 total publishers who serve ads across more than 150,000 websites. According to the company [...]