It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking and socialising.  Unfortunately due to Covid-19, both the Glastonbury of ad tech, namely ATS London, and the physical DMEXCO have been canceled.  Sure, virtual events fill a tiny slice of this empty void – but ultimately it’s a bit like eating dry [...]

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In today’s ExchangeWire news digest: Mintegral accused of click attribution fraud; Sequoia Capital and General Atlantic influencing Oracle TikTok bid; and Snowflake files for IPO.  Mintegral accused of click attribution fraud Beijing-based ad network Mintegral has been accused of committing ad attribution fraud, along with unlawfully monitoring user activity, by security firm Snyk. As originally reported in Forbes, the offending SDK was purportedly injected into over 1,200 apps with over 300 million installs across Apple’s App store. According to Synk, the SDK [...]

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In today’s ExchangeWire news digest: Tik Tok-owner ByteDance is reportedly in talks with Indian conglomerate Reliance Industries to salvage the popular video app; the UK government weighs up making disclosure labels compulsory for political content posted online; and a survey by Hitachi ID uncovers how IT leaders’ priorities and budgets have changed amidst COVID-19.   ByteDance looks to Reliance Industries to rescue TikTok India   ByteDance, the parent company of short-form video app TikTok, is reportedly looking for investment from Indian telco giant, Reliance [...]

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Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry. The termination of third-party cookies will have a range of consequences for different parts of the industry. Which do you think will pose the greatest threat to digital advertising? There are many ad tech vendors that don’t have first-party relationships but require data at the core of their offering. Tightening privacy restrictions will mean it’s [...]

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There are many different courses for agencies to navigate at the moment, and before the pandemic ripped out the goal posts and threw them into the ocean, some of biggest challenges and focuses were increased regulation, privacy requirements, and identity, as well as the evolution of the service layer. ExchangeWire speaks with Anthony Farley (pictured below), Agency Group Director, GroupM,  about how the pandemic hasn’t removed those challenges, only altered them, and how agencies are working with their clients and [...]

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In today’s ExchangeWire new’s digest: News Corp Australia partners with customer loyalty platform Flybuys to bolster its audience segments; US local media advertising is expected to fall by 3.6% as Coronavirus keeps live sports on hold; and Pixep could become Norway’s largest tech IPO as it seeks $200m in funding.   News Corp Australia partners with Flybuys to gain de-identified user data   News Corp Australia has announced that it is partnering with consumer measurement firm Flybuys. The union, announced at the publisher’s premier [...]

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In this article, vice president of digital at South China Morning Post, Ian Hocking (pictured below), sets out the potential impact that the much discussed (and somewhat controversial) termination of third-party cookies. By considering the affect the impending change will have on different parts of the industry, Hocking provides a picture of how a post-cookie landscape may look to advertisers and publishers. The Chrome team within Google have announced a plan to block third-party cookies along with other privacy measures in [...]

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Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination of the third-party cookie. It’s hardly new news that a combination of browser restrictions and data privacy regulations have sealed the fate of the third-party cookie, but the advertising industry’s continued obsession with its demise is misplaced. Third-party cookies are already ineffective in today’s fragmented ecosystem of diverse platforms and devices, and they have been for some time. From smart speakers to [...]

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Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association of National Advertiser (ANA), speaks exclusively to ExchangeWire about the purpose and benefits behind the organisation’s new CIIM metric. 1. What are the main objectives for the introduction of the CIIM metric? CIIM intends to prove the value of multicultural and inclusive advertising from a subjective conversation to an objective, empirical fact, demonstrating that culture enhances consumer connections while adding substantial incremental [...]

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In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding of this deep and complicated resource. The introduction of GDPR and the ICO’s recent focus on data compliance has made the processing of data in digital advertising an extremely important and increasingly complex operation. As we move away from the intricacies [...]

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