AdPlayer.Pro, el proveedor global de tecnologías de publicidad en vídeo digital, ha ampliado su gama de formatos publicitarios de vídeo con Vídeo Intersticial 2.0, una opción orientada al rendimiento. Según el comunicado de la empresa, este formato de vídeo intersticial, que [...]

AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s announcement, the full-screen, fully closable upon viewer action, Interstitial video format can deliver maximum [...]

HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, announces the arrival of Laura Pes as network partner manager, marking a new step in strengthening its structure dedicated to managing and optimising partnerships globally. With extensive experience [...]

Adtelligent, a global advertising technology company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV. The new S2S features are designed [...]

Global advertising platform MGID today (7th October, 2025) announced a significant strategic restructuring of its leadership team. Sergii Denysenko, who had been MGID’s CEO for 14 years, will be taking the newly created role of chairman of the board. His [...]

BRAVE, the radically human SSP built for precision, performance, and transparency, today (6th October, 2025) announced a wave of new direct integrations with leading global app publishers across lifestyle, weather, sports, utilities, and news. This move reflects BRAVE’s strategic shift [...]

Aaron Simpson, founder of Kindred, explains why this invisible layer is about to become the most strategic asset in advertising and commerce. Kindred Kindred operates the world’s first scaled Commerce Media Network - combining a Commerce Monetisation Network, our Shopper Data product [...]

Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd September, 2025) announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation, and intelligent activation. This integration [...]

PubMatic has launched its AI-powered monetisation platform, purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetisation models, publishers are leaning into technology partners like PubMatic to innovate [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (17th September, 2025) announced the launch of a proprietary capability enabling buyers to receive automated discounts from curation and tech partners directly within OpenXSelect™. This offering helps brands [...]