PubMatic has launched its AI-powered monetisation platform, purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetisation models, publishers are leaning into technology partners like PubMatic to innovate [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (17th September, 2025) announced the launch of a proprietary capability enabling buyers to receive automated discounts from curation and tech partners directly within OpenXSelect™. This offering helps brands [...]

Seedtag, the global leader in neuro-contextual advertising, today (3rd September, 2025) announced the appointment of Joseph Meehan as chief exchange & supply officer (CXSO), a newly created role to lead the company’s global exchange and supply business. Based in New [...]

Content Ignite, a leading ad management and monetisation platform for premium publishers, today (29th July, 2025) announced a strategic partnership with The Media Trust, the global leader in digital ad quality and security. This collaboration will provide publishers with enhanced [...]

MGID, the global advertising platform, has today (16th July, 2025) announced its partnership with Patch.com, one of the largest sources of hyperlocal news in the United States, reaching over 25 million unique visitors per month. This exclusive partnership will focus [...]

Pubstack, the leading monetisation management platform for digital publishers, announces the strategic appointment of Ronan Murphy as Country Manager for the United Kingdom. This appointment marks a significant step forward in Pubstack’s ongoing global expansion strategy while demonstrating the company's [...]

HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, has been officially approved as a registered vendor under IAB Europe’s Transparency and Consent Framework (TCF) v2.2. HBAgency provides monetisation and programmatic solutions to a growing network of [...]

In this article, Aaron Simpson, founder, Kindred, details how AI systems can be used effectively for monetisation, without compromising user experience. As AI tools like ChatGPT, Claude, and Meta AI evolve into full-fledged consumer assistants, they face a fundamental problem: how [...]

El Nacional, a leading digital news outlet in Catalonia, successfully increased its RPM by up to 11% with Pubstack’s server-side integration, delivered through One, Pubstack’s full-stack monetisation manager. The integration, activated in under two minutes, enabled the media outlet to [...]

LoopMe, the global leader in brand performance, today (May 20th, 2025) announced that its Chartboost in-app bidding capability is now available to publishers on AppLovin’s MAX platform, giving them more flexibility to optimise their monetisation strategies and adopt header bidding. [...]