Raptive Partners with Intent IQ to Improve Publisher Monetisation & Advertiser Reach
Intent IQ, a privacy-first identity resolution company, today (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ’s Bid Enhancement offering across Raptive’s publisher network. Through the partnership, Raptive will integrate Intent IQ’s Bid Enhancement to improve bid performance [...]
Orange Advertising Chooses Pubstack ONE Following Competitive Review & a Two-Digit RPM Uplift
Pubstack today (22nd January, 2026) announces a major partnership with Orange Advertising, which has selected Pubstack ONE to power its monetisation infrastructure across Web, In-Stream video, and In-App environments. The decision follows consultations with several key monetisation platform providers in [...]
Thrad Launches "Thrad for Retailers" to Power Ad Monetisation in the Era of Agentic Commerce
Thrad, the pioneer in AI-native advertising infrastructure for conversational AI, has announced the launch of Thrad for Retailers. This first-of-its-kind solution is designed specifically to help retailers monetise their AI assistants, marking a fundamental shift from traditional keyword-based search to [...]
AdPlayer.Pro Expands Ad Format Suite with Interstitial Video Ads 2.0
AdPlayer.Pro, a global provider of digital video advertising technologies, has enriched its video ad format suite with the performance-driven Interstitial Video Ads 2.0. According to the company’s announcement, the full-screen, fully closable upon viewer action, Interstitial video format can deliver maximum [...]
HBAgency Hires Laura Pes to Power Up Global Partnerships & Strategic Monetisation
HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, announces the arrival of Laura Pes as network partner manager, marking a new step in strengthening its structure dedicated to managing and optimising partnerships globally. With extensive experience [...]
Adtelligent Boosts SSP With Server-Side VAST, Driving 93% Monetisation Growth for BidFuse
Adtelligent, a global advertising technology company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV. The new S2S features are designed [...]













Follow ExchangeWire