Limelight Inc., a global programmatic white-label platform, shared a new case study showcasing results from a leading APAC ad exchange deploying their latest feature - Adaptive Rules Centre (ARC). ARC is a rule-based toolkit that lets partners automate performance optimisations [...]

HBAgency, the international ad tech company specialising in programmatic yield optimisation for publishers, is expanding its footprint across Latin America and Spain — markets it considers central to its growth strategy for 2026 and beyond. Founded in 2018, HBAgency has built a proprietary [...]

adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...]

The in-app ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on...

Intent IQ, a privacy-first identity resolution company, today  (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ’s Bid Enhancement offering across Raptive’s publisher network. Through the partnership, Raptive will integrate Intent IQ’s Bid Enhancement to improve bid performance [...]

Thrad, the leading advertising infrastructure provider for the AI ecosystem, has officially been named the new sponsor of the Adtech AI Chat group. This partnership aims to bridge the gap between emerging AI technologies and the global advertising industry, fostering [...]

Pubstack today (22nd January, 2026) announces a major partnership with Orange Advertising, which has selected Pubstack ONE to power its monetisation infrastructure across Web, In-Stream video, and In-App environments. The decision follows consultations with several key monetisation platform providers in [...]

Content Ignite today (19th January, 2026) announced it has been included in the 2026 edition of The Sunday Times 100 Tech, the league table recognising Britain’s fastest-growing private technology companies. Content Ignite placed in 45th place in the software table, and [...]

Thrad, the pioneer in AI-native advertising infrastructure for conversational AI, has announced the launch of Thrad for Retailers. This first-of-its-kind solution is designed specifically to help retailers monetise their AI assistants, marking a fundamental shift from traditional keyword-based search to [...]

Thrad, the AI-native advertising infrastructure provider, has announced the launch of the USD$500,000 (£370,000) Thrad Monetisation Fund. The initiative aims to solve a critical bottleneck in the current market: the lack of scalable revenue models for conversational AI products.  As AI [...]