UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in a move designed to introduce viewability as a media trading standard for the first time. The IAB has this morning [...]

The issue of click fraud is endemic in the online advertising business, with estimates over the scale of the problem varying wildly, with some parties claiming that up to 50% of all billed-for ads are generated by non-human traffic. Last week, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. German Advertisers Tipped To Embrace Programmatic, But Warned Of Dangers This week’s sold out Ad Trader Conference, hosted in Berlin, was pre-empted by market insiders tip the (currently [...]

James Bailey, head of Maxus for business, says really understanding the traits of your target audience is better than understanding the businesses you serve in the B2B sector.  While there are many standout examples of marketing in the B2B category, these still tend to [...]

As ExchangeWire prepares for its fourth annual Ad Trader Conference, hosted in Germany, market sources here have told this publication that tier one broadcasters in Europe’s economic powerhouse are poised to embrace trading with programmatic players, potentially channeling lucrative brand [...]

Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that selling ads programmatically need not involve selling inventory at bargain basement prices. The idea that ad buyers and sellers should have [...]

Dunnhumby announced today that it is acquiring Sociomantic for a rumoured $200 million dollars. It is one of the biggest ad tech M&A deals in Europe's history, and is likely to spark a huge series of acquisitions as first party data [...]

The following is an unabridged version of an editorial written by ExchangeWire CEO, Ciaran O'Kane, for the Advertising Week Europe newspaper. Ad Week Europe, at its core, is a celebration of advertising - and the power of engagement. The creative [...]

It is the last day of Advertising Week Europe tomorrow - and I will be chairing a panel around native advertising. Having endured the likes of James Corden and Idris Elba as poor warm-up acts, you will finally get to see [...]

The Rubicon Project announced today it will IPO on the NYSE under the ticker RUBI. It will initially offer 6.8 million shares at a price of $15 to the public. The IPO comes after speculation that the Californian-based ad tech [...]