As ExchangeWire prepares for its fourth annual Ad Trader Conference, hosted in Germany, market sources here have told this publication that tier one broadcasters in Europe’s economic powerhouse are poised to embrace trading with programmatic players, potentially channeling lucrative brand [...]

Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that selling ads programmatically need not involve selling inventory at bargain basement prices. The idea that ad buyers and sellers should have [...]

Dunnhumby announced today that it is acquiring Sociomantic for a rumoured $200 million dollars. It is one of the biggest ad tech M&A deals in Europe's history, and is likely to spark a huge series of acquisitions as first party data [...]

The following is an unabridged version of an editorial written by ExchangeWire CEO, Ciaran O'Kane, for the Advertising Week Europe newspaper. Ad Week Europe, at its core, is a celebration of advertising - and the power of engagement. The creative [...]

It is the last day of Advertising Week Europe tomorrow - and I will be chairing a panel around native advertising. Having endured the likes of James Corden and Idris Elba as poor warm-up acts, you will finally get to see [...]

The Rubicon Project announced today it will IPO on the NYSE under the ticker RUBI. It will initially offer 6.8 million shares at a price of $15 to the public. The IPO comes after speculation that the Californian-based ad tech [...]

Rebecca Muir, Quantcast, product marketing lead, shares some of her insights on how the worlds of programmatic display and search are starting to merge. Not so very long ago, display marketers and search marketers were typically very different people and [...]

The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort consumers through a purchase journey like never before. However, as readers of this blog will know, that is much easier said [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Will The Toppling Of King.com’s Share Prices Rebound On Mobile Ad Prices? King.com started trading on the New York Stock Exchange earlier this week with an initial [...]

Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad tech its mission with the unveiling of AOL Platforms – essentially a rebrand of AOL Networks – plus the launch [...]