Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look like. For digital advertisers, it's opened up a whole new realm of connecting with their [...]

One day after announcing plans to acquire Yahoo Inc., Verizon Communications Inc. (NYSE: VZ) reported its first decline in quarterly revenue in six years. Sluggish subscriber growth underscores why the US's biggest mobile phone provider is seeking new sources of revenue through [...]

High-impact advertising has significant creative potential. However, the lack of differentiation between high-impact and standard digital advertising means that it isn't being given the opportunity to shine. Rob Garber (pictured below), managing director, Undertone EMEA tells ExchangeWire how the industry [...]

This week in the Latin American Roundup: French company Gamned opens a local office in Sao Paulo, Brazil, led by Olivier Goulon, co-founder; Chilean Mobile Market called “small, but advanced” by eMarketer, to reach 13 million users this year; and, [...]

Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016's report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across MarTech jumped 32%. In this piece, ExchangeWire quiz Julie Langley, partner, Results International about economic [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up [...]

During Q2 2016, internet marketing budgets grew by 10.9% lengthening the current period of expansion to seven consecutive years, according to the IPA Q2 2016 Bellwether report (released 14 July). However, ad spend is predicted to fall for the first time since [...]

There is no denying that the growth in mobile consumption and investment is significant. However, there are also challenges with the level of investment versus consumption. Cristina Constandache (pictured below), MD EMEA, Cheetah Mobile explains to ExchangeWire why investment lags behind [...]

Yesterday (19 July), Microsoft (NASDAQ:MSFT) announced earnings for the quarter ended 30 June, 2016. The company's flagship cloud product, Azure, saw revenue grow 102%, proving to the market that Microsoft is serious about closing the gap with market leader Amazon. Microsoft's earnings easily exceeded analysts' expectations, [...]

Yesterday (18 July), Netflix (NASDAQ:NFLX), Yahoo! Inc. (NASDAQ: YHOO) and IBM (NYSE:IBM) revealed Q2 2016 performance figures. In this piece we discuss: How Yahoo continues struggle as sale looms; The end of Netflix's explosive growth period; and IBM close to showing [...]