Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps for optimisation, fully tailored to the maturity level of the individual programme.   The World [...]

Premium digital technology company PubMatic today announced its expanded partnership and global integration with LiveRamp® (NYSE: RAMP). LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market [...]

Impact, the global leader in Partnership Automation™, today announces the opening of its first office in Germany along with the appointment of Felix Schmidt as country manager for the DACH region, which includes Germany, Austria and Switzerland. Schmidt will be responsible [...]

FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, today announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT [...]

Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, powered by Cavai. This partnership will allow advertisers to engage users in a pre-defined dialogue within TMG's full range [...]

LiveIntent, the people-based marketing platform powered by the email address, today announced that it has become an Identity partner with InfoSum, enabling onboarding services for InfoSum clients in North America. InfoSum developed its identity infrastructure to empower the industry to transition [...]

Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is [...]

GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform, today announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a [...]

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations [...]

Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic partnership, League-M will strengthen Anzu’s position in the region, enabling [...]