Snapchat

  • Snap's Q2 Earnings Report Fails to Meet Expectations

    Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts’ expectations.

    Financial results for the quarter, ended 30 June, reveal the messaging app has 173 million active users, versus expectations of 174.61 million (FactSet). Furthermore, the social media prodigy fell further behind revenue estimates reporting USD$181.7m (£140.0m) in revenue compared to USD$186.2m (£143.5m) (Thomson Reuters).

    Since the IPO, shares have been under pressure, falling nearly 41% over the past three months, in part [...]

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  • Short-Term Success for LinkedIn & Snapchat; Apps Leading Mobile Browsers

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Short-term success for LinkedIn and Snapchat; Apps leading mobile browsers; and Digital Disappointment.

    Short-term success for LinkedIn and Snapchat

    Consumers would rather brands use emerging technologies and features to communicate with them, finds research by Mailjet.

    The findings show that email is the platform most people think we will definitely still be using in ten years’ [...]

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  • Optimising Against Ad Fraud; Content When You Least Expect It

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Optimising against ad fraud; Content when you least expect it; and Snapchat ad engagement.

    Optimising against ad fraud

    Campaigns that are optimised against ad fraud see a 0.3% fraud rate, compared to a 4.9% rate for those that are not, according to Integral Ad Science’s latest ‘Media Quality Report’.

    The report also finds that 6.9% [...]

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  • Now & Next: Content Sharing Platforms

    Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users (DAUs). Snapchat isn’t far behind, with 100 million DAUs and a grand total of nine thousand snaps posted every second. The popularity of content sharing platforms means brands must have a strong presence on each of them. This edition of ExchangeWire’s Now & Next feature examines what brands must do to strengthen engagement on content sharing platforms, how strategies must [...]

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  • Publishers See Rise in Programmatic Partnerships; Brands Need to Leverage FOMO

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Publishers see rise in programmatic partnerships; Brands need to leverage FOMO; Snapchat gaining larger social ad spend.

    Publishers see rise in programmatic partnerships

    Around two-thirds (60%) of publishers expect the number of programmatic partnerships to rise in 2016, according to new research by the Association for Online Publishing. Within this, [...]

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