NumberEight, the pioneering ID-less audience intelligence company, has teamed up with streaming audio platform LiSTNR and media agency EssenceMediacom to help Bayer’s vitamin brand Berocca reclaim its status as Australia’s daily energy essential. Leveraging NumberEight’s ID‑less live‑moment targeting, the world‑first [...]

Shirley Marschall explores vibe targeting, and why it's becoming the industry's latest black box.

A Motorola initiative leveraging digital out-of-home (DOOH) screens reinforced by display ads has delivered significant results for the telecoms brand. The Q4 2024 campaign was executed in partnership with Assembly and Hawk, Azerion’s independent activation platform, to raise awareness and [...]

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today (23 July, 2025) announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The collaboration enables Mantis’s curated [...]

Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (16th July, 2025) announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory.  Through this partnership, Adalyser’s ActiveVoice [...]

StackAdapt, the leading technology company in advertising and marketing, today (10th July, 2025) announced the launch of Ivy™, a new in-platform AI assistant designed to help agencies and brands make faster, precise decisions across the campaign lifecycle. With AI at its [...]

Silverpush, the contextual intelligence company, today (16th June, 2025) announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.  Since opening the Silverpush London headquarters [...]

Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting [...]

Javince Chan, manager, platforms and data advisory at Eyeota, a Dun & Bradstreet company, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity. For brands [...]

Experian UK & I and Peer39 have announced an expansion to their existing partnership to help advertisers more effectively reach their customers using richer data and insights. Experian’s additional UK Demographics and Purchase Affinity audiences, as well as its Mosaic [...]