Sorry, kids, Shirley's column this week is all about the over-40s. Is advertising missing a trick in focusing on youth?

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help small and medium-sized businesses get on TV for the first time, by dramatically reducing the cost, time, and complexity of TV ad [...]

Covatic has announced the launch of Covatic Sense, a privacy-first solution that fundamentally transforms the connected TV (CTV) value proposition by delivering true person-level targeting and measurement. For decades, TV advertising has relied on the "household proxy", targeting the location rather [...]

Regit, the UK’s leading digital garage, has partnered with Blis, the telco DSP, to redefine automotive advertising in the region. By combining Regit’s first-party vehicle data with Blis’s unique mix of aggregated real-world movement, telco-derived insights, spending, and digital behaviour [...]

Heineken has appointed contextual-first leader GumGum to run a Christmas 2025 campaign for Birra Moretti, celebrating key themes of family, connection, and joy. The festive special will use GumGum’s advanced contextual tech to celebrate Birra Moretti’s proud Italian heritage and [...]

As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first audience intelligence, to bring verified audience insights and precision targeting to both [...]

Clinch, the Agentic AI platform for omnichannel advertising, today (23rd October, 2025) announced an expanded collaboration with Amazon Ads, becoming the first third-party ad serving solution to serve ads to Amazon Custom Audiences, a functionality reserved for creatives served directly [...]

Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd October, 2025) announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement, and [...]

In this op-ed, Luc Benyon takes a look at agentic age, and the barter deal we cut when we trade in vibes... It seems the era of agentic advertising has officially begun. With the launch of Ad Context Protocol, AI-powered ad [...]

AdPlayer.Pro, un proveedor internacional de soluciones SaaS para publicidad en vídeo, ha implementado importantes mejoras en la funcionalidad de su plataforma publicitaria en vídeo. Según el anuncio, las últimas actualizaciones incluyen especialmente nuevas funciones de segmentación publicitaria y creación de listas [...]