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  • Onetag Partners with Lotame to Activate High-Value Global Audiences at Scale

    Onetag, the next-gen Global Exchange and Smart Curation Platform for high media quality and better performance, today (2nd October, 2025) announces a new partnership with Lotame, industry leader in identity-driven marketing. Through the partnership, the Onetag Smart Curation Platform now provides [...]

  • Ogury et Dentsu lancent le ciblage de personas en CTV

    Paris, le 1er octobre. Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce le lancement de son offre programmatique dédiée au ciblage de personas en TV connectée (CTV). En France, Dentsu [...]

  • illuma Achieves Network Advertising Initiative Membership, in Recognition of its Privacy-First Targeting Technology

    illuma - the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials. illuma has been pioneering AI-powered contextual solutions for advertisers [...]

  • Anonymised & Bedrock Partnership Enables Accurate ID-Less Targeting & Measurement

    Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd September, 2025) announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation, and intelligent activation. This integration [...]

  • Hawk by Azerion & Adsquare Expand Global Partnership

    Hawk by Azerion, a leading omnichannel advertising platform within the Azerion Group, and Adsquare, the global location intelligence platform, are proud to announce the expansion of their strategic partnership into new key markets, including Latin America, the Middle East, the [...]

  • Novicue’s SSP Delivers Remarkable Features with Real-Time Data Insights & Transparent Pricing

    Supply-side platforms (SSPs) have become a backbone of the ad tech ecosystem, enabling seamless connections between advertisers, publishers, and ad exchanges. SSPs have seen rapid growth in recent years, driven by the overall expansion of the programmatic advertising ecosystem.  Amid intense [...]

  • VideoElephant to Distribute WheelsTV

    WheelsTV, a leading automotive video technology company, today (September 9th, 2025) announced a distribution agreement with industry-leading video solutions provider VideoElephant, whose vast content library features millions of premium rights-cleared videos. The collaboration marks a significant milestone in shaping the [...]

  • Seedtag Welcomes Joseph Meehan as Chief Exchange & Supply Officer

    Seedtag, the global leader in neuro-contextual advertising, today (3rd September, 2025) announced the appointment of Joseph Meehan as chief exchange & supply officer (CXSO), a newly created role to lead the company’s global exchange and supply business. Based in New [...]

  • BidMachine Boosts Mobile Ad Performance with Intent IQ Integration

    BidMachine, a leading mobile supply-side platform (SSP), and Intent IQ, a premier provider of identity resolution and data technology, announced the integration of Intent IQ’s advanced identity resolution technology with the BidMachine platform to significantly enhance mobile ad targeting across [...]

  • FreeWheel Partners with Experian to Offer Advanced Targeting Capabilities & Extended Addressable Audiences

    FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will [...]