Silverpush Expands European Footprint with Presence in Seven Countries
Silverpush, the contextual intelligence company, today (16th June, 2025) announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy. Since opening the Silverpush London headquarters [...]
Covatic Supercharges Contextual Targeting with Full Support for IAB Content Taxonomy Audiences
Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting [...]
Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting
Seedtag today (June 5th, 2025) unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag's AI, Liz, now interprets deeper signals like interest, emotion, and intent—and turns these insights into high-performing campaigns [...]
Taboola Launches Predictive Audiences as Part of Realize Offering
Taboola, a global leader in delivering performance at scale for advertisers, today (June 4th, 2025) announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance [...]
MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets
MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and [...]
Extime JCDecaux Airport & Displayce Show How Airport Live Triggering Boosts Contextual DOOH Campaigns in Airports
Extime JCDecaux Airport, offering advertisers and agencies high-quality, tailor-made media solutions at Paris Aéroport, and Displayce, the pioneering out-of-home (OOH) technology suite specialist, share the first results of their exclusive targeting solution, Airport Live Triggering. Six months after its launch, [...]
Vevo Partners with Experian to Enhance its Ad Targeting in the UK
Vevo, the world’s leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevo’s distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [...]
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