nugg.ad is one of Europe’s leading BT specialists, offering its predictive behavioural targeting platform to agencies and advertisers in multiple European markets. The company has been a strong player in the BT sector for a number of years. [...]

The launch of the AdAudience last month was the first of its kind anywhere in Europe: a collaborative effort by some of the EU's biggest sales houses (namely, G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus) to [...]

AudienceScience officially launched its audience-buying network in the UK last week. Its user profiling technology helps publishers segment premium audiences. These audience profiles are then packaged and sold into agencies and advertisers. There has been a move [...]

» Tagman the “universal tag company” raised $1.3 million in funding yesterday to expand its offering globally. Tagman is already working with a number high-profile ecommerce and agency clients (it recently inked a recent deal with Boden to track [...]

» According to the US & Trademark Office, there is an application to patent Real-Time Bidding. The patent was filed by David Roth (possibly the same David Roth who is Director, Search Marketing at Yahoo?) in October 29, 2007. [...]

The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some are building out their own platforms; while others are partnering with technology companies. There does seem to be [...]

In an attempt to head off legislation by US law-makers, the advertising industry has agreed to introduce a new icon to run across all behavioural targeted advertising. The icon will link to a web page where users will be [...]