How do you respond to recent accusations in TechCrunch that Vivaki is receiving considerable kickbacks as part of its global deal with Google? Are “kickbacks” part of this deal? CH: No. VivaKi/Publicis Groupe has a strategic deal with Google because we [...]

So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context - and we’re beginning to revolutionise online display advertising...no wait. No we're not. Despite the liquidity and progress being made in this [...]

Vivaki recently announced it was renewing its partnership with Invite Media. Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center, spoke to ExchangeWire this week about the implications of the partnership and what we’re likely to see in terms [...]

What is a private exchange? How does it work? Is it an invite-only market? Will you still buy inventory through RTB? These are the type of questions that I have been trying to answer since Weather.com [...]

The exchange revolution continues apace in France. Matiro put on the first exchange-focused event in France last week. Attended by publishers, agencies and marketers the event sought to talk up the strengths of the data-driven display channel. [...]

» As the European mobile display market gets some traction with media buyers, there is concern in the industry that metrics and infrastructure is still hampering the mobile display. What can be done? Paul Childs, CMO at Adfonic, [...]

Matiro is the first pure play exchange trading agency in France. To support the nascent exchange eco-system in France, they are putting on an event to cover issues affecting the growing space in the French market. The Forum [...]

I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the display eco-system have completely broken down. Increasingly, you are seeing agencies, ad networks and publishers all encroach on each [...]

» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke out details of its Q3 earnings. The numbers are a bit fuzzy on detail. There's no indication what [...]

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed into the Paramount club on the thirty-first floor of the centre point building - there to discuss the exchange [...]