TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]

Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted by global media advisory firm MediaSense. The review validates the methodology behind Adelaide’s AU metric. It confirms that higher AU scores reliably correlate with [...]

Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has disclosed its carbon footprint results for 2024, thus strengthening its transparent commitment to sustainability and the progressive decarbonisation of its operations. With this initiative, [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (16th June, 2025) announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and [...]

Axis is proud to announce its approval as the new vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2, reinforcing its commitment to data privacy, user choice, and industry best practices. Launched in April 2018, the TCF is a cross-industry [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 22nd, 2025) issued guidance in its Transparency Centre to help advertisers navigate a rise in schemes designed to exploit ads.txt — the industry standard that enables [...]

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new offering enables advertisers to pre-screen and exclude domains across Google’s [...]

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimisation platform, to enhance ad measurement and optimisation and campaign performance measurement for its advertisers. This collaboration replaces the recently [...]

TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality solutions, to fortify its ecosystem against disruptive and harmful advertising. GeoEdge shields the industry from malvertising across digital channels, with [...]

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration. In Q1 2025, AceeX status was approved as Vendor 1387 of IAB Europe’s [...]