Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.

In her latest column, Shirley Marschall looks at why there’s a huge gap between what the industry says it wants, and what it chooses to pay for…

As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first audience intelligence, to bring verified audience insights and precision targeting to both [...]

Pentaleap Inc., leader in retail media technology, today (8th October, 2025) announced major updates to its Campaign Manager, the company’s demand-side platform (DSP) that helps advertisers run full-funnel retail media campaigns with transparency and ease. Since its launch last year, Pentaleap [...]

Supply-side platforms (SSPs) have become a backbone of the ad tech ecosystem, enabling seamless connections between advertisers, publishers, and ad exchanges. SSPs have seen rapid growth in recent years, driven by the overall expansion of the programmatic advertising ecosystem.  Amid intense [...]

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Rakuten TV, one of the leading streaming platforms in Europe, today (9th September, 2025) revealed findings from its new survey ‘A Clearer Picture’, exploring UK advertisers current views on media investments in CTV. The findings were presented by Chris Edwards, [...]

TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]

Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted by global media advisory firm MediaSense. The review validates the methodology behind Adelaide’s AU metric. It confirms that higher AU scores reliably correlate with [...]

Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has disclosed its carbon footprint results for 2024, thus strengthening its transparent commitment to sustainability and the progressive decarbonisation of its operations. With this initiative, [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (16th June, 2025) announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and [...]