Adform, the most powerful and safe media buying platform, today (9th December, 2025) announces a new partnership with RTL AdAlliance, the international sales house of RTL Group, Europe’s leading entertainment company across broadcast, streaming, content, and digital.  Bringing together RTL AdAlliance’s [...]

Azerion, a leading European digital advertising platform, has adopted a framework of full transparency, compliance, and integrity when hosting political advertising. The move, which is in line with the European Union’s new legal requirements governing political advertising, underlines the company’s [...]

BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.  Through this collaboration, BIGO Ads will integrate GeoEdge’s malvertising protection and ad content protection technology across its platform to identify and filter risks [...]

Clem Birdsall, sales director at Publica by IAS, examines transparency in CTV advertising, with a focus on what buyers are currently asking for.

In her latest column, Shirley Marschall looks at why there’s a huge gap between what the industry says it wants, and what it chooses to pay for…

As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first audience intelligence, to bring verified audience insights and precision targeting to both [...]

Pentaleap Inc., leader in retail media technology, today (8th October, 2025) announced major updates to its Campaign Manager, the company’s demand-side platform (DSP) that helps advertisers run full-funnel retail media campaigns with transparency and ease. Since its launch last year, Pentaleap [...]

Supply-side platforms (SSPs) have become a backbone of the ad tech ecosystem, enabling seamless connections between advertisers, publishers, and ad exchanges. SSPs have seen rapid growth in recent years, driven by the overall expansion of the programmatic advertising ecosystem.  Amid intense [...]

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Rakuten TV, one of the leading streaming platforms in Europe, today (9th September, 2025) revealed findings from its new survey ‘A Clearer Picture’, exploring UK advertisers current views on media investments in CTV. The findings were presented by Chris Edwards, [...]

TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This tool enables platform owners to define audience-specific pipelines and structured deals, based on actual behaviour, context, and [...]