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  • Collision of Martech & Ad Tech

    On Tuesday, October 20, 2015, hundreds of European marketing professionals attended MarTech Europe, a conference that delivers inspiration from industry pioneers as well as firsthand accounts of the implementation, managerial and cultural challenges they overcame whilst accomplishing digital transformation. Rebecca Muir, ExchangeWire’s head [...]

  • Ad Tech 2016: Consolidate, Commoditise & Converge

    Writing exclusively for ExchangeWire, Pat McCarthy, SVP corporate marketing at AppNexus (pictured) shares his thoughts on what will happen in Ad Tech in 2016.  Earlier this year, Terence Kawaja, the inventor of the LUMAscape and one of the most perceptive actors in [...]

  • Cracking China: the Challenges for International Ad Tech Companies

    Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and one that international ad tech companies are keen to gain a footing in. In this [...]

  • The Impending Commoditisation of Marketing Technologies

    In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the coming years.  Every major industry that has embraced a technological revolution, such as the assembly line, [...]

  • Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth

    Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence. Highlights: - Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%) - Advertising [...]

  • Marketers Need the Freedom to Choose Technology That Best Meets Their Needs

    There is an immense amount of consolidation and diversification in the technology marketplace. Neil Nguyen, President and CEO, Sizmek, speaks exclusively to ExchangeWire about what these changes mean for marketers and how their roles are impacted.  Neil Nguyen: As the ad tech [...]

  • Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

    Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.  Yahoo Report Strongest Growth in Display Since 2010 Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and [...]

  • Hidetaka Fukata Discusses The Launch Of i-Effect, DAC's New Third-Party Ad Server In The Japanese Market

    Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC's new third-party ad server. Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology? Even though Third Party [...]


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