Digital asset management sits at the core of many a brand, as a tool to serve and assist in brand management, communication, and much more besides. However, the market being served by digital asset management is transforming; and the rise [...]

Affiliate marketing – the digital performance channel, which exists relatively under the radar when referring to the growth of digital advertising overall. However, as an efficient digital channel with continued growth. How is this channel evolving and how is changing [...]

Still believed to be slightly gimmicky, and something that will not have a place in the 'real world', Virtual Reality is becoming more mainstream than many people even realise. Paul Coggins (pictured below), CEO, Adludio explains to ExchangeWire that, while Virtual [...]

Digital transformation can mean many things to many people. With the proliferation of digital devices, it seems obvious that digital transformation refers to how the world has completely moved away from the analogue world. Machines, screens, automation, robots, AI – [...]

The consumer is digital, and no industry knows this better than banking. ExchangeWire speak with Jouk Pleiter (pictured below), CEO, Backbase, about how digital transformation is forcing the banking industry to sit up, take notice, and take an omni-channel approach to marketing [...]