Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC Advertising and a decade at Microsoft prior to that. In an interesting move, Bowman has hung up his publisher hat, [...]

The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are tasked with developing sustainable partnerships with the agencies as they continue on their journey. Alan Osetek (pictured below), the newly [...]

In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One of the core challenges faced by small business marketers in the UK and, indeed, globally, is the lack of budget versus [...]

Last week (August 6) Google announced that they will no longer support YouTube buying via the DoubleClick Ad Exchange. Marketers looking to buy YouTube inventory will have access to it via the YouTube ad sales team, or other Google platforms [...]

James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces [...]