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  • Programmatic, a Buying Mechanism, Not a Media Channel: Duane Thompson, Head of Programmatic, Total Media

    The growing importance of programmatic as an effective route to delivering audience-led strategies across all media leads to a need for the right infrastructure. Following his recent appointment as head of programmatic at Total Media, ExchangeWire speak exclusively with Duane [...]

  • Automation: The Omnichannel Tipping Point

    Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten (pictured below), head of international, Rubicon Project, certainly thinks it is. Here, Whitten talks to ExchangeWire about how we are much [...]


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