Latest Stories

• Rubicon Project's New European Hire; X+1's John Nardonne On The Importance Of the Audience Buy

  16 years ago News

  Rubicon Project Hires Director Of UK Publisher Development The Rubicon Project, a yield optimisation platform aimed at publishers and ad networks, stepped up its expansion into Europe by hiring Justin Thomas as Director of UK Publisher Development. Thomas worked as [...]

• ThinkEquity: The Growth Of Non-Premium Display Advertising

  16 years ago News

  ThinkEquity, the New York-based research company, recently published a report on Non-Premium Display Advertising,. It provides an excellent overview of the display market and the growing influence of ad exchanges. The report makes a number of interesting observations on the [...]

• Admeld: Smarter Yield Optimisation For European Publishers

  16 years ago News

  Yield Optimisation has become a growing area of importance for publishers. With so many ad network and exchange relationships to manage, and needing to squeeze as much revenue from its impressions, publishers have come to rely on yield optimizers [...]

• In Brief: Exchange Marketplace News

  16 years ago News

  Microsoft dominates the news as it seeks a buyer for Razorfish. The company is being valued at seven hundred million, and Publicis, who announced a partnership with Microsoft this week to build a TV ad network, is rumoured to [...]

• Exchange Marketplace Roundup

  16 years ago News

  There is yet another story of a large agency setting up a specialised data unit. This time, it’s Omnicom Media Group (OMG). They plan to offer clients a better understanding of how to reach customers with BT. [...]

• Improve Digital launches PubMatic’s Ad Price Prediction in Europe

  16 years ago News

  Improve Digital have announced they are launching Pubmatic's Ad Price Prediction tool in Europe. PubMatic’s algorithm predicts ad pricing in real‐time on behalf of the publisher. More information about this new feature is contained in the press release [...]

• Adjug Exchange Marketplace: Connecting European Advertisers And Publishers

  16 years ago News

  

  Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency and fairness are key elements of the platform: Adjug allows publishers the ability to set a floor price for [...]

• Why Publishers Should Implement An Ad Trading Strategy

  16 years ago News

  

  Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange marketplace. Most are working with outside specialists to maximise the return on their clients' online media buys. Using data and [...]

• UK performance-based agency enters the exchange marketplace

  16 years ago News

  Rightmedia Exchange has announced that Global Digital Markets has joined its exchange. Based in London, the performance-based agency aims to maximise the performance of online campaigns for big brands and marketers. London, Date: 3rd June 2009 Right Media (www.rightmedia.com), a Yahoo! [...]

• Improve Digital Partners PubMatic: Launches Ad Revenue Optimisation Tool in Europe

  16 years ago News

  Pubmatic today announced a partnership with Improve Digital to become the provider of their ad optimisation product to publishers in the European market. It is in many ways a good fit for both companies, as Pubmatic and Improve Digital [...]