Latest Stories

• Wpromote Selects Unruly as a Preferred SSP

  3 years ago News

  

  Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialisation in Connected TV (“CTV”) and video, as a preferred supply partner.  With deep and long-term expertise in curating, activating, and measuring video advertising, Unruly [...]

• IAS Reveal In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalises the shopper journey.  The study aimed to understand how media quality influences return on [...]

• CTV Ad Tech Company LightBox TV Raises £1M in Latest Seed Funding Round

  3 years ago News

  

  LightBox TV, the ad tech company that’s solving fragmentation within the CTV sector, has today (November 22nd, 2022) announced it has secured £1 million in a joint funding round led by UK-based FirstPartyCapital and US-based AperiamVentures. Founded in London at the [...]

• Teads Signs Partnership with Jagran New Media in India

  3 years ago News

  

  Teads, the global media platform, today (November 22nd, 2022) announces a cookieless partnership with Jagran New Media, India's leading media conglomerate.  Jagran New Media, a digital arm of Jagran Prakashan Limited, dominates various Hindi-speaking markets across Uttar Pradesh, Delhi NCR, Bihar, [...]

• Seedtag Welcomes Kenneth López Triquell to Lead the Integration of its New Performance Solution

  3 years ago News

  

  Seedtag, the leading contextual advertising company, has announced the hiring of Kenneth López Triquell as its new global head of performance. Triquell's appointment falls under Seedtag’s strategy to drive success in the execution of performance campaigns and he will be [...]

• ID5 Releases 2022 State of Digital Report

  3 years ago News

  

  ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation [...]

• Meta Sued for Collecting Facebook Users' Data; Crypto in Crisis After FTX collapse

  3 years ago News

  

  In today's ExchangeWire news digest: Meta faces legal action in the UK for processing the data of Facebook users despite their objections; crypto firms spiral in the wake of FTX's collapse; and Singapore's Ureca raises USD$1.5m (~£1.26m). Human rights campaigner sues [...]

• Qwarry Partners With PubMatic to Streamline Semantic Data That Goes Beyond Contextual Targeting

  3 years ago News

  

  Qwarry has announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership makes Qwarry’s semantic data more accessible to advertisers as advertisers seek out privacy-centric addressability solutions.  The gradual disappearance of [...]

• Hivestack & Quotient Partner to Connect & Enable Global Programmatic DOOH Campaigns

  3 years ago News

  

  Hivestack, a world-leading, independent, programmatic digital out-of-home (DOOH) ad tech company, today (November 21st, 2022) announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out-of-home (OOH) sales, planning, measurement, and programmatic buying with its [...]

• Bob Iger Usurps Disney's Chapek; Meta Fires Employees Hijacking Accounts

  3 years ago News

  

  In today's ExchangeWire news digest: Bob Iger replaces Bob Chapek as Disney chief exec; Meta fires over two-dozen employees for inappropriately accessing user accounts; and FTX owes its fifty largest creditors as much as USD$3.1bn (~£2.6bn). Bob Iger returns to Disney Former [...]