Latest Stories
From Second to First: The Changing Face of Auction Dynamics
The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long; and with a greater focus on transparency across the programmatic supply chain, maybe a first-price auction model is the answer. At Advertising Week [...]
Transparency at IAB Annual Leadership Meeting: 3 Ways the Ad Industry Is Improving
At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising. Brands are demanding more openness and accountability. Fraud, viewability, and brand safety are just a few of the concerns that have driven the desire [...]
Shopping On the Go & the Future of the Store
Shops are still central to customers’ shopping habits; but there needs to be a shift in the role and function of the store, based on changing consumer lifestyles and new paths to purchase in order to take full advantage. In [...]
How GDPR-K Dramatically Changes the Landscape for Kids’ Brands & Publishers in Europe
The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In this piece for ExchangeWire, Dylan Collins (pictured below), co-founder and CEO, SuperAwesome, explains why it’s not enough to look for GDPR-compliance – [...]
Attribution in Automotive: Q&A with PureCars
The automotive industry is going through a period of change. Where people used to research and purchase in the dealership, now the research is taking place on smartphones. In this Q&A, Sam Mylrea (pictured below), CEO, PureCars, explains how this [...]
Media's Third Wave: Buying More Creatively
The process of media buying has changed enormously over time, moving from a simple demographic approach to today’s data-rich, AI-infused programmatic buying. As agencies and brands have gained a deeper understanding of how to use data, their ability to deliver [...]
Amazon to Enter Vietnam in Challenge to Alibaba; Sending Money to Friends Through Alexa
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon to enter Vietnam in challenge to Alibaba; Sending money [...]
New IAS In-App Protection Solution; ID5 Raises €1m Seed Investment
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; ID5 raises €1m in seed funding round; TAG steps up activity in [...]
How to Mitigate the Risk of Data Breaches Caused by Third Parties
Despite its limitations, third-party data is widely used by marketers to enhance the reach of campaigns and improve targeting, largely in conjunction with first-party data. With GDPR coming into effect in May this year, marketers are scrutinising the ways in [...]
Data Quality Should Be Part of Every Conversation, But What Does it Actually Mean?
On Tuesday, the 20th of March, at Advertising Week Europe, Lotame will be hosting a panel discussion on the topic of data quality. The panel, titled, 'The elephant in the room: why data quality should be part of every conversation', [...]
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