Latest Stories

• Primis Releases Survey Data Revealing Disparities Between Publishers and Ads.txt Knowledge

  4 years ago News

  

  Primis, the leading Video Discovery platform for global publishers, today released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in regards to ads.txt and transparency.  The state of transparency in the ad tech industry [...]

• Sky Betting & Gaming's Neil Jones on the Online Safety Bill, Podcasts, and Netflix Gaming

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Neil Jones, senior digital marketing manager at Sky Betting & Gaming, joins ExchangeWire’s Grace Dillon and Ciaran O'Kane to discuss the latest news in ad tech and martech. Together, they discuss:   - A new [...]

• Rakuten Advertising Brings on Magnite to Further Monetise Rakuten TV Inventory Across Europe

  4 years ago News

  

  Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands [...]

• Whilst Still Relatively Nascent, CTV is a Force to be Reckoned With - Q&A with Tom Obafemi

  4 years ago News

  

  In this Q&A, Tom Obafemi, director of Lean Digital and Wires 2021 judge, assesses the current state of CTV and contemplates what the future could hold for the space.   How has the CTV landscape changed over the last year or so? The [...]

• Criteo Rebrands, Reveals Roadmap for Future of Open Internet During Company’s Investor Day

  4 years ago News

  

  It’s a new day for Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform. Today, the company unveiled new branding to align with its significant transformation executed over the last year, including a new logo, visual [...]

• Skillz to Acquire Aarki; Etsy Purchases Depop for USD$1.62bn

  4 years ago News

  

  In today's ExchangeWire daily news digest: Skillz to acquire Aarki; Etsy purchases Depop for USD$1.625bn (£1.148bn); and Accenture Interactive expands to SEA via Entropia acquisition. Skillz to acquire Aarki Mobile gaming and esports platform Skillz has announced that it has entered into [...]

• Azerion and Anzu Partner to Make Blended In-Game Advertising Programmatically Available to Advertisers Globally

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital marketing services for both publishers and [...]

• Novatiq Announces Supership Holdings Partnership to Scale its Privacy-First Identity Solution Across JAPAC

  4 years ago News

  

  Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven digital advertising. The deal will see the UK start-up and the Japanese digital [...]

• Kinetic France and Hivestack Launch Exclusive Partnership in France

  4 years ago News

  

  Kinetic, the world’s largest out of home buying and planning agency, today announces its exclusive partnership in France with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. This partnership will drive the future of OOH, [...]

• To Match Platform Spend Growth, Xandr Hires New Talent in Northern Europe

  4 years ago News

  

  Xandr, AT&T’s data-enabled technology platform, today announced the appointment of Ammar Jawad Doosh as Senior Director, EMEA Product Management, as well as five recent new hires for Xandr’s marketplace team, specifically focused on curation, as Xandr’s Curate solution continues to [...]