Latest Stories

• Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

  4 years ago News

  

  Customer intelligence platform Lifesight today announced that it has now expanded the usage of its customer identification data into eight new global markets, all thanks to its partnership with Eyeota, the leading data partner to global enterprises, and its new [...]

• Erfahrener Media-Experte verstärkt Meetrics als Senior Sales Manager DACH

  4 years ago News

  

  Meetrics, der führende europäische Ad Verification Anbieter, holt sich mit Patrik Paroubek namhafte Unterstützung ins Vertriebsteam. Der Vermarktungsspezialist wird künftig die Neukundenakquise sowie die Betreuung der Bestandskunden des Unternehmens in Deutschland, Österreich und der Schweiz von der Berliner Unternehmenszentrale aus [...]

• Meetrics Appoints Patrik Paroubek as Senior Sales Manager DACH

  4 years ago News

  

  Meetrics, the leading European Ad Verification provider, brings on well-known media expert. The Berlin based marketing specialist will in future be responsible for acquiring new customers and looking after the company's existing clients in Germany, Austria and Switzerland. Meetrics is advocating [...]

• S4 Acquire Destined; Samsung's Profits Rise Amid Chip Demand

  4 years ago News

  

  In today's ExchangeWire news digest: ad giant S4 Capital have acquired marketing firm Destined; high demand for memory chips send Samsung's profits up; and Japanese trainer re-seller SODA raise USD $56.4m in a series C funding round.   S4 Capital acquire Destined S4 [...]

• Saurabh Khattar Joins as the New Commercial Lead at Integral Ad Science, India

  4 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Saurabh Khattar to lead sales operations in India, working with brands, agencies, publishers, and platforms in the region. Based in Delhi, Saurabh reports [...]

• Ad Spend to Rise, Say Zenith; Swvl Go Public Via SPAC Deal

  4 years ago News

  

  In today's ExchangeWire news digest: Zenith's latest Advertising Expenditure Forecasts report finds that ad spend is set to rise; Egyptian ride-sharing service Swvl go public through a SPAC merger; and Twitter make a fresh effort to get into ecommerce.   Ad spend [...]

• Contextual Advertising in Emerging Channels

  4 years ago News

  

  In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]

• HUMAN Cements Leadership Position in Bot Mitigation and Fight Against Fraud

  4 years ago News

  

  HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced record growth and momentum in the first half of 2021. On the heels of HUMAN’s acquisition in December 2020 by Goldman [...]

• Paytm to go Public; China Issue Tech "Rectification" Program

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Indian digital payments leader Paytm plan to go public; China’s Ministry of Industry and Information Technology issue a [...]

• Carousell's JJ Eastwood on Social Media Audits, SMS for Brands, and DTC Supply Chain Woes

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, JJ Eastwood, managing director at Carousell Media Group, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   - Twitter have agreed to let the [...]