Latest Stories

• Hivestack Announces Global Partnership with The Trade Desk

  4 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, has today announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The [...]

• Taboola Acquire Connexity, Bringing Personalised e-Commerce Recommendations to The Open Web

  4 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately USD [...]

• Paytm to Go Public; Facebook Pledge $1bn to Content Creators

  4 years ago News

  

  In today's ExchangeWire news digest: Indian digital payments leader Paytm plan to go public; Facebook pledge USD $1bn to content creators; and Revolut become the UK's most valuable fintech.   Paytm prepare for IPO Indian digital payments leader Paytm are planning to go [...]

• Good-Loop Launches Green Ad Tag To Help Advertisers Monitor Carbon Cost Of Digital Campaigns In Real Time

  4 years ago News

  

  Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched today by ad tech company Good-Loop. The purpose-powered platform’s Green Ad Tag, which can be wrapped into any [...]

• DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering & Additional New Solutions

  4 years ago News

  

  DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC [...]

• Xandr Platform Growth Accelerates in the First Half of 2021

  4 years ago News

  

  Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV,  shared results of premium video, CTV and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted first-of-its-kind technology, [...]

• Zoom Acquire Five9; Fast Radius Go Public Via SPAC

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Zoom acquire cloud communications company Five9; digital manufacturing company Fast Radius go public via a USD $1.4bn SPAC [...]

• The MadTech Podcast Special - the Future of Measurement and the Role of Brand Suitability and Context

  4 years ago Podcast

  

  Our eighth edition of The MadTech Podcast Special explores the future of measurement, and the role of brand suitability and contextual in a world that puts privacy at its centre. In this episode, Rich Raddon, co-CEO of Zefr and Stevan Randjelovic, director, [...]

• TheViewPoint Unlocks the OTT Space for Caracol TV

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established [...]

• Ditching the Waterfall to Open Up New Monetisation Options

  4 years ago News

  

  Writing exclusively for ExchangeWire, Alexander Qvitzau Lund, director of ad operations & ad technologies at Upday, and judging panel member for The Wires Global 2021, provides an insight into how the publisher adapted their monetisation strategy to the age of [...]