Latest Stories

• Loctite Achieves 24.6% Sales Uplift Across Italy by Using Blis’ Location Powered Targeting to Drive Foot Traffic into Supermarkets

  4 years ago News

  

  Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000 (£22,248) in incremental sales using Blis’ Privacy-first Activation products. The successful campaign drove a significant uplift in store visits of [...]

• Telmar and ID5 Announce Innovative Partnership to Support Publishers and Brands When the Cookie Crumbles

  4 years ago News

  

  Telmar, the global leader in advertising and media software and ID5, the independent identity solution for digital advertising have started a collaboration to enable advertisers and media owners to harness the full power of data in order to plan and [...]

• Shein to File Historic IPO; Londoners Willing to Share Data to Speed-Up Post-COVID Freedom

  4 years ago News

  

  In today's ExchangeWire news digest: Chinese fast-fashion company Shein are reportedly eyeing a record-breaking USD $47bn IPO; Londoners prove generally willing to share their data in order to regain pre-pandemic freedoms; and Babylon will go public via a USD $4.2bn [...]

• AdsWizz New Audio Attribution Solution Delivers Positive Results for Advertisers

  4 years ago News

  

  AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio allows advertisers to accurately measure the impact of their ads and maximise the effectiveness of each [...]

• The State of Play in Ad Fraud

  4 years ago News

  

  While the trials and tribulations of the new cookie-less era continue to dominate the focus of the digital marketing industry, one unwanted aspect of our sector continues to lurk ominously: ad fraud. In this article, ExchangeWire speaks to a number [...]

• Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation

  4 years ago News

  

  In today's ExchangeWire news digest: allegations that Google deliberately made smartphone users' location data harder to keep private emerge; grocery delivery firm Getir secure a USD $7.5bn valuation after raising USD $550m in a series D funding round; and Rent [...]

• Silverbullet Announcement of Intention to Float on AIM and Proposed Placing

  4 years ago News

  

  Silverbullet is a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a particular focus on unlocking the potential of first party data and contextual intelligence. The Company announces [...]

• Holland & Barrett Launch on Tmall; Australian Agency Staff Shift to Indies

  4 years ago News

  

  In today's ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia's leading media agencies are losing staff to their independent competitors.   Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a [...]

• dentsu's Joe Camp on First-Party Data, Netflix's Ecommerce Move, and Adapting to Digital TV

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Joe Camp, senior media partnerships manager at dentsu, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: - First-party data will empower retailers and [...]

• TheViewPoint Teams Up with Digital Media Rights to Drive Ad Monetisation

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with DMR (Digital Media Rights), one of the world’s largest content aggregators, distributors, and channel publishers, to amplify ad monetisation of the DMR’s inventory. DMR has premium video [...]