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Ad Fraud, Viewability & Brand Safety: The Three Core Issues
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core issues affecting the online advertising industry from a B2B perspective: ad fraud, viewability, and brand safety. The event, hosted by [...]
Global Consolidation Shaking Up AU & APAC Ad Tech
To emerge from the shadow of their US counterpart, ad tech players in Australia, and Asia-Pacific, need to come together and resolve fragmentations in the industry, urges Mediaocean CEO, Bill Wise, in this byliner. The focus of the international business community [...]
To Extract Value from Data, First You Need to Understand It
There is a lot of hype around data and how you can extract maximum value from it. But hype often leads to fear of the unknown, resulting in vast quantities of data, from different sources, each source providing a varying level [...]
Inspirational Women in Technology
Women make it in technology. It happens every day. Deservedly so, the spotlight has historically focussed on high-profile women, such as Marissa Mayer and Sheryl Sandberg, whose positions at the top of the technology world is lauded as the universal [...]
Programmatic Audio Advertising Primed for Growth
In January, the IAB Tech Lab released the OpenRTB 2.4 protocol for public comment. With the opportunity for comment now closed, and the protocol awaiting release, ExchangeWire delved into the pending updates that will be supported with the latest version, [...]
Facebook Latin American VP Arrested
This week, the digital market in Latin America was marked by the arrest of Diego Dzodan, VP LATAM, Facebook, for not complying with the local regulation of WhatApp's data disclosure to a Court in the northeast of the country. Moreover, [...]
The SMB Digital Challenge: Scaled Activity Without Scaled Budgets
In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One of the core challenges faced by small business marketers in the UK and, indeed, globally, is the lack of budget versus [...]
Why Marketers Need to Be More NASA
As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has become an increasingly sought-after skillset. Industries as diverse as Finance, Professional Sports, and Healthcare are now recruiting people with data [...]
Glow Merges with ADTZ; Inneractive Snapped Up by RNTS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on 'Privacy Shield'; UK cultural secretary slams ad blocking; Facebook faces German anti-trust [...]
The Mark of Intelligent Retailing is Customer Understanding Through Data
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure an accurate understanding of customers and inform, not just physical store locations, but also the approach to omnichannel communications. Retail is [...]
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