Latest Stories

• Connexity Revenues Soar 60% YOY as Innovative Solutions for Merchants and Publishers Deliver Differentiated Value

  4 years ago News

  

  Connexity, the largest independent customer acquisition channel for ecommerce advertiser acquisition and a leading commerce monetisation solution for publishers, is reporting impressive year-on-year growth. "I’m delighted to see the hard work of our teams around the world reflected in fantastic year-on- [...]

• The MadTech Podcast Special - Redefining Audience Addressability

  4 years ago Podcast

  

  Our sixth edition of The MadTech Podcast Special explores audience addressability, and, more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, Amy Williams, founder & CEO of Good-Loop, Jacques Edeling, programmatic operations [...]

• ShareChat Surpass $2bn Valuation; German Regulator Fights WhatsApp Update

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: ShareChat surpass the USD $2bn valuation mark; Germany's data commissioner seeks a halt to WhatsApp's impending privacy update; consumers express [...]

• NEW ID Selects Ad Platform Unruly as Preferred SSP for Global Monetisation

  4 years ago News

  

  Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, today announced a global partnership with leading ad platform Unruly.  NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the [...]

• Payment Solution Providers Losing Out on Millions in New Business Without Strong Digital Marketing Strategy

  4 years ago News

  

  Tug, a leading digital performance marketing agency, has announced new research which reveals that over half (54%) of UK businesses are planning to change their payments solution in the next six months. Yet many decision makers are unsure of – [...]

• Reach PLC Signs Multi-Year Renewal Deal With Taboola and Launches Mid Article Placements

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the renewal of its partnership with Reach PLC, the largest commercial national and regional news publisher in the UK which [...]

• Lotame Panorama ID Gains Support From Leading Data Partners, Enabling Expanded Data Collection Across the Open Web

  4 years ago News

  

  Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant [...]

• Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies

  4 years ago News

  

  Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth in 2020 among its latest milestones in growth. Building momentum from its $60.5m (43.5m) Series C fundraising round last year, the company is capitalising on the marketing industry’s move [...]

• Facebook's Encryption Plans a Danger to Children, Says Home Sec; Kantar Acquire Numerator

  4 years ago News

  

  In today's ExchangeWire news digest: UK home secretary Priti Patel joins child protection campaigners in criticising Facebook's plans to extend end-to-end encryption to Messenger and Instagram; Kantar acquire US consumer research group Numerator; and Amazon upped their content spend to [...]

• Inskin Media Partners with Right Thing.Media to Offer Effective, Brand-Safe Social Impact Advertising at Scale

  4 years ago News

  

  Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver social high impact campaigns and positive social change via the power [...]