Latest Stories

• “Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness

  2 weeks ago News

  

  JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

• EX.CO’s Agentic AI Taxonomy Solution Empowers Publishers to Transform Video Archives into Revenue-Ready Assets

  2 weeks ago News

  

  EX.CO, the machine learning video technology platform powering successful video strategies for the world’s leading media groups, today announced the launch of a powerful new agentic AI taxonomy feature. This breakthrough solution enables publishers to automatically categorise their video content [...]

• The End of Everything (Except the Actual Ad Tech Problems)

  2 weeks ago News

  

  In her latest weekly column for ExchangeWire, Shirley Marschall examines the darker side of the advertising technology industry, and how genuinely examining and questioning these flaws can help the sector to move forwards. The end of [insert buzzword of the day] [...]

• Ogury Earns SBTi Validation for Science-Based Emissions Reduction Targets

  2 weeks ago News

  

  Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced that the Science Based Targets initiative (SBTi) has officially approved its near-term, long-term, and net-zero emissions reduction goals. This milestone confirms that Ogury’s targets [...]

• Ogury ottiene la validazione SBTi per gli obiettivi di riduzione delle emissioni basati su criteri scientifici

  2 weeks ago News

  

  Ogury, leader nelle soluzioni pubblicitarie alimentate da dati esclusivi e fondate sul rispetto della privacy, annuncia oggi che la Science Based Targets initiative (SBTi) ha ufficialmente approvato i suoi obiettivi di riduzione delle emissioni a breve e lungo termine e il raggiungimento delle emissioni [...]

• Digest: UK Strikes AI Deal With OpenAI; YouTube Could Be Required to Prioritise Public Service Broadcaster Content; Dark Traffic Surges 49%

  2 weeks ago News

  

  Today’s Digest discusses the UK striking an AI deal with OpenAI for public sector use, YouTube potentially being required to prioritise British public service broadcaster content, and ‘dark traffic’ surging 49% as ad blockers obscure 1 billion users.

• Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting 

  2 weeks ago News

  

  Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today (23 July, 2025) announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The collaboration enables Mantis’s curated [...]

• Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum

  2 weeks ago News

  

  GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [...]

• iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

  2 weeks ago News

  

  iion, the leading game advertising platform, today (21 July, 2025) announced a strategic partnership with TCL, a top global tech brand in display technology and consumer electronics. This collaboration integrates iion’s game advertising capabilities into TCL’s connected TV (CTV) ecosystem, [...]

• Digest: France Investigates X for Alleged Algorithm Manipulation; Perplexity Seeks Phone Deals for Comet AI Browser

  2 weeks ago News

  

  In today’s Digest, we cover France investigating X for alleged algorithm manipulation, Perplexity seeking phone deals for its Comet AI browser, and the UK government looking to defuse its Apple encryption row with the US.