Latest Stories

• Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation

  1 week ago News

  

  Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors. Mannino, a seasoned executive with over two decades of leadership in advertising technology and digital commerce, brings invaluable [...]

• Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

  1 week ago News

  

  Taptap Digital, the area-based marketing platform powered by location intelligence, has launched Total Retail, a breakthrough solution designed to help FMCG advertisers drive meaningful retail outcomes by bridging the gap between brand advertising and retail media. As the retail media landscape [...]

• DoubleVerify Partners with Impact Plus to Help Brands Evaluate The Carbon Footprint of Ad Campaigns

  1 week ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (June 4th, 2025) announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of [...]

• Trainline adopte la technologie Commerce Media de PubMatic pour développer la publicité programmatique à travers l'Europe 

  1 week ago News

  

  PubMatic, acteur indépendant dans le secteur des technologies de publicité digitale, annonce aujourd’hui le développement de son partenariat avec Trainline. Le partenariat intègre à la fois des fonctionnalités on-site et off-site, permettant aux agences et aux marques d'utiliser les données [...]

• Screened Out: OpenAI, Hardware and the Future of Ad Tech

  1 week ago News

  

  In her latest feature, Shirley Marschall gazes into our AI future, and looks at what a hardware driven ad tech experience could mean for the industry... Alright, we’ve officially entered the spaghetti phase of AI hardware. Big tech and scrappy startups alike [...]

• Digest: Meta Planning to Fully Automate Ad Creation; Big Tech Under Legal Pressure

  1 week ago News

  

  Today’s Digest covers Meta doubling down on AI automation, Big Tech facing legal pressure with Google settling and Apple pushing back, as well as digital video and audio surging in Australia as broadcast spend declines. Meta Doubles Down on AI Automation for Ads [...]

• Growth of Adnami’s Sonar Underscores Industry’s Focus on Attention-Driven Advertising 

  2 weeks ago News

  

  Adnami’s attention-first measurement tool, Sonar, has seen adoption more than double in just the first four months of 2025, underscoring the industry’s growing commitment to attention as the new baseline for advertising performance. Sonar’s rapid growth reflects a market hungry [...]

• Sentient Talent’s Sean Halpin on the Ad Tech Job Market, Industry Networking and Standing Out in the Recruitment Process

  2 weeks ago Podcast

  

  In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative.  Halpin shares a range of insights, expanding on:   The current state of [...]

• Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers

  2 weeks ago News

  

  Covatic today (June 3rd, 2025) announced the launch of the Covatic Tag, designed to empower publishers, broadcasters, and media owners with streamlined access to premium audience data solutions.  The new Tag enables media organisations to deploy high-quality Covatic audiences with just [...]

• Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

  2 weeks ago News

  

  Today, (June 3rd, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway, and Denmark.  The findings reveal that the Nordics are [...]