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  • The Future Of Viewability

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    viewabilty

    Viewability remains a key issue in the programmatic landscape, with advertisers calling for transparency and standardisation of viewability measurement.   In this Q&A, Nick Reid, UK MD, TubeMogul, shares his insights on viewability and evaluates the problems and the future of viewability. With advertisers [...]

  • Beat Ad Blocking by Leveraging Mobile Data

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    Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, general manager Europe, Near, (pictured below) argues for applying valuable insights into consumer behaviour (which can be gained from looking at mobile data) for winning back consumer [...]

  • What Happens When Big Data Doesn’t Work?

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    Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier this week (2 December) by flash storage provider Pure Storage. In this piece, we review the findings from Pure Storage’s [...]

  • Recapturing the Lost User of Online Advertising

    News

    With huge advances being made in technology that delivers advertising, why are online ads not engaging with users? Niki Stoker, client services director at Scoota, (pictured below) argues that it’s time to get creative. So, you’re on Facebook and scrolling through [...]

  • Google Partners With Abril to Offer Programmatic Deals; MediaMath & Predicta Team in Brazil

    News

    This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who has recently partnered with Google to boost programmatic model in their titles’ websites; MediaMath and Predicta’s deal to combine their [...]

  • ExchangeWire Continues to Buck Trend With Industry Hires

    News

    Today (7 December) ExchangeWire has announced the appointment of Lindsay Rowntree (pictured) as head of content. Rowntree joins the growing, London-based, ExchangeWire team. Her appointment follows ExchangeWire’s approach of hiring from within the industry. Rowntree joins ExchangeWire from Starcom MediaVest Group, [...]

  • Massive Reorganisation at Publicis; Yahoo Board Debates Sell-Off of Core Business

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    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures; Yahoo may decide to sell off its core business; Sky FreeWheels into Germany and Austria; the move beyond programmatic to [...]

  • Collision & Convergence – Hype or Reality?

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    Not all is lost for ad tech. Gareth Davies, co-founder and CEO at Adbrain, (picture below) sees a way out of the identity crisis and suggests five approaches to improve customer-marketer relations.  As ad tech and martech collide, an existential identity crisis [...]

  • iClick & Tencent Sign Native Ad Deal; Singapore's IAB & MMA Get New Executive Teams

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: iClick & Tencent sign native ad deal; Singapore's IAB & MMA get new executive teams; Adyoulike goes [...]

  • Fragmentation & Opaque Pricing Top Challenges for APAC This Year

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    A look back at the year reveals key challenges for the Asia-Pacific ad tech industry in the form of media fragmentation and a lack of transparency in the buying process. A significant increase in websites over the past decade has [...]

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