Latest Stories

• Guaranteeing Brand Safety: Meetrics & NewsGuard Announce Innovative Partnership

  5 years ago News

  

  Brand safety has become a top priority for advertisers globally. Especially in the age of digital and programmatic advertising, brands often lack the ability to control where on the internet their ads appear ⁠— and the necessary background information to [...]

• CPRA Passes into Law; Netflix Trials Linear Channel

  5 years ago News

  

  In today's ExchangeWire news digest: the CPRA passes into law thanks to a narrow majority; Netflix trials a new linear channel in France; and Apple introduces "nutrition labels" to make apps' privacy policies clearer.   CPRA passes vote The people of California have [...]

• Allroll Launches a Self-Serve Offering for Roku Channel Owners

  5 years ago News

  

  Allroll, an innovative ad tech company that helps Roku content creators grow their channels, announces a self-serve offering available on its marketing platform. With the self-serve option, increasing the Roku channels' exposure will become even more cost-effective, fast, and hassle-free. [...]

• EU Prepares New Legislation to Clamp Down on Big Tech; Data Misuse Key to User Distrust

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the EU Commission prepares to present new legislation that will curtail the dominance of Big Tech; research by dentsu international [...]

• The ExchangeWire Team on TikTok and Shopify, IDFA, and the Misuse of Customer Data

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O'Kane to discuss the latest news in ad tech and martech.   In this week’s episode:   – TikTok has stepped up its investment in social [...]

• Nurturing the Golden Goose of CTV

  5 years ago News

  

  With viewing figures on the rise, advertisers have increasingly turned their attention to CTV. Yet whilst this emerging channel is full of potential, marketers must be aware of its possible pitfalls, and learn how to avoid them, if such promise [...]

• Adnami Receives Seven-figure Investment To Expand Internationally

  5 years ago News

  

  Following massive growth, the Danish-based tech company Adnami, specialising in programmatic high impact advertising solutions, has received a seven-figure sum of investment to scale internationally. This will enable Adnami to continue its expansion and to continue facilitating simple but powerful [...]

• EU Prepares New Big Tech Legislation; WPP Merges The Glitch with VMLY&R

  5 years ago News

  

  In today's ExchangeWire news digest: the EU Commission prepares to present new legislation that will impose tighter regulation on Big Tech; WPP merges India-based agency The Glitch with VMLY&R; and SocialCode rebrands as Code3.   EU prepares new regulations for Big Tech   The [...]

• Tappx Teams up with LaLiga for Mobile App Monetisation Strategy

  5 years ago News

  

  Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation [...]

• VDX.tv Achieves IAB UK Gold Standard Certification 2.0

  5 years ago News

  

  VDX.tv has achieved Gold Standard 2.0 certification from IAB UK after demonstrating its compliance with rigorous fraud and brand safety standards and implementing IAB Europe’s Transparency and Consent Framework v2.0. IAB’s certification process has also been independently validated through an [...]