Latest Stories

• Primis, Video Discovery Launches Primis Next - The Next Evolution in Video Discovery

  5 years ago News

  

  Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don't interact with. As the pioneers of video discovery, Primis’ mission is to increase revenue for publishers by helping users discover [...]

• Choice-First Advertising Will Pave the Way to a Golden Age of Digital Advertising

  5 years ago News

  

  Times are changing for digital advertising - after a series of scandals and investigations, regulators and consumers are more conscious than ever of the power of personal data. Advertisers have already been gearing up to deal with impending changes to [...]

• PubMatic Establishes Global Integration with LiveRamp on Identity Hub

  5 years ago News

  

  Premium digital technology company PubMatic today announced its expanded partnership and global integration with LiveRamp® (NYSE: RAMP). LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market [...]

• Adverty Continues Expansion of UK Team and Global Operations with 3 Senior Hires

  5 years ago News

  

  Adverty, the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its revolutionary [...]

• UK Ad Spend Down £1.1bn; Google Australia 'Disappointed' at ACCC Draft Code

  5 years ago News

  

  In today's ExchangeWire news digest: UK advertising spend fell by £1.1bn amidst COVID-19; Google Australia's managing director criticises the ACCC's draft code of conduct between digital platforms and publishers; and Baidu reaches a deal with Microsoft to supply native ads [...]

• ByteDance Pushes for TikTok-Microsoft Deal; Google's Ad Revenue Falls for First Time

  5 years ago News

  

  In today's ExchangeWire news digest: ByteDance attempts to salvage TikTok's US operations via a deal with Microsoft; Google sees its ads revenue decline for the first time ever as Coronavirus continues; and India's smartphone production incentive scheme receives interest from [...]

• UK Media Buyers Expect Ad Spend Bounce-Back, FreeWheel Research Reveals

  5 years ago News

  

  New research from FreeWheel, a Comcast Company, has found that media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the [...]

• ACCC Sues Google Over Data Practices; Facebook Takes Antitrust Regulators to Court

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the ACCC sues Google for misleading users over data privacy; Facebook takes EU antitrust regulators to court for collecting "irrelevant" [...]

• IAB Europe's Townsend Feehan on the EU-US Privacy Shield, eBay, and AdGate

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Townsend Feehan, CEO at IAB Europe, to discuss the latest news in ad tech and martech. In this week’s episode: - The European Court of Justice [...]

• Sojern Publishes Latest COVID-19 Europe Travel Insights

  5 years ago News

  

  With access to real-time traveller audiences and visibility into global travel demand, Sojern is in a unique position to share the up-to-date travel information and trends. These latest insights are based on data from over 350 million traveller profiles and [...]