Latest Stories

• Anzu.io Partners With Forensiq; Talon Expands into Europe

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element [...]

• Peer39 Releases January 2020 Benchmark Report

  5 years ago News

  

  A recent IAB report found that 94% of marketers are using blacklists to tackle brand safety. With this in mind, Peer39 conducted research examining how much news content is brand safe and discovered there is USD$15m of suitable inventory in [...]

• Dwise Improves Geotargeting with Digital Element’s Location-Based Technology

  5 years ago News

  

  Digital Element, the global IP geolocation data and services provider, today announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise focuses primarily on programmatic media to help brands engage with [...]

• Anzu.io Partners With Forensiq

  5 years ago News

  

  In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) [...]

• Let’s Wake Up: IP Infringement is Everyone’s Problem

  5 years ago News

  

  In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why perceptions on IP need to be shifted in response to the danger it risks to brand marketers, ad tech providers, [...]

• Broadsign Partners with CAASie by Heurist to Offer Programmatic DOOH in Australia

  5 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. This new integration provides CAASie’s user base of local advertisers with [...]

• FreeWheel Hires Former Canal+ Digital Marketing Director Virginie Dremeaux

  5 years ago News

  

  FreeWheel, A Comcast Company, and the provider of industry-leading video advertising software, today announced the appointment of Virginie Dremeaux as executive director, product and sales marketing international to support its leadership in the addressable TV industry across Europe. Based in [...]

• Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?

  5 years ago News

  

  In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding [...]

• GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: GumGum announces USD$22m (£17m) funding round; Verizon Media partners with VIOOH; Rakuten launches Rakuten Advertising; Yieldbird to invest [...]

• Yieldbird to Invest €1.5m (£1.2m) in ADXo Solution

  5 years ago News

  

  Yieldbird is set to invest over €1.5m (£1.2m) in developing and implementing its own innovative system for managing the programmatic inventory sales by digital publishers. As a part of the Agora S.A. group, Yieldbird, a company that supports web publishers in [...]