Latest Stories

• Placements.io Provides Programmatic and Direct Sales Alignment for Skyscanner

  5 years ago News

  

  Placements.io, a leader in revenue and billing management for media companies, today announced new technology that empowers publishers to combine sales, operations and reporting for both programmatic and direct advertising in a single stream. Leading travel company Skyscanner is an [...]

• Humble PIE: Time for Independent Ad Tech to Embrace Independent Values

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Paul Evans (pictured below), B2B strategy and marketing consultant, discusses why the moment is right for the independent advertising ecosystem to embrace its own independence, champion relevance, and collectively re-imagine the future makeup [...]

• Broadsign Partners with AdMobilize; TVSquared Launches Always-On Attribution Platform

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Broadsign partners with AdMobilize; TVSquared launches always-on attribution platform; 64% increase in mobile adblocking; PubMatic releases video monetisation [...]

• M&C Saatchi Performance's Christian Gladwell on Sequoia Capital, Roku, and Byte

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Christian Gladwell, CEO of M&C Saatchi Performance, to discuss the latest news in ad tech and martech. On this week's episode: - Google backer Sequoia [...]

• Bringing Programmatic to Out-of-Home: Q&A with Oliver Deane, Global

  5 years ago News

  

  Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane (pictured below), director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined [...]

• Broadsign and AdMobilize Partner to Provide AI to DOOH Networks

  5 years ago News

  

  AdMobilize, a world-leading audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, a leading digital out-of-home (DOOH) marketing technology platform, today announced a partnership to provide DOOH networks with integrated audience measurement solutions. With this integration, [...]

• Winning Trust Through Context: The Secret Ingredient of the Ad Industry’s Survival Scheme

  5 years ago News

  

  In this exclusive article for ExchangeWire, Mattias Spetz (pictured below), MD EMEA of Channel Factory, proposes that public opinion on advertising can only be raised if contextual intelligence is deployed alongside privacy compliance and the limitation of ad bombardment. “A good [...]

• The Evolution & Opportunity of CTV: Q&A with Mark Zagorski, Telaria

  5 years ago News

  

  Following the agreement to merge with Rubicon Project made last year, Mark Zagorski, CEO of Telaria, discusses how the supply-side landscape is set to evolve over the course of 2020, and why connected TV (CTV) is a channel of preeminent [...]

• Combating Ad Fraud & Hate Speech: Q&A with Jake Dubbins, CAN

  5 years ago News

  

  In this exclusive interview with ExchangeWire, Jake Dubbins, co-chair of the Conscious Advertising Network (CAN), discusses what steps the advertising and marketing technology industries can take to combat ad fraud, foster diversity, and help quell the rising tide of hate [...]

• DoubleVerify Expands Brand Safety Solution

  5 years ago News

  

  Brand safety remains a top priority as global advertisers seek enhanced controls to protect their brand reputation online. With that in mind, DoubleVerify (DV) recently expanded its brand safety controls to allow for language and keyword targeting and avoidance in [...]