Latest Stories

• Tremor International Acquires Unruly; IAB UK Actions to Address ICO’s RTB Concerns

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Tremor International acquires Unruly; IAB UK sets out actions to address ICO’s RTB concerns; PubMatic launches Identity Hub; [...]

• Beamly's Anthony Rhind on Tremor-Unruly, OOH, and the Vertical Ad Network

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Anthony Rhind, COO, Beamly, to discuss the latest news in ad tech and martech. On this week's episode: - Tremor International acquires News Corp's Unruly. [...]

• Primis Goes Live with Intuitive New Publisher Dashboard

  5 years ago News

  

  Primis, the video discovery platform, has launched an updated new publisher dashboard. With this new dashboard, Primis publishers will be able to monitor and measure the performance of their monetisation, content and syndication activities. Syndicators, like Reuters, will be able [...]

• DoubleVerify Launches Authentic Performance

  5 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has announced the launch of Authentic Performance, the first data solution in the market to provide predictive data expected to drive campaign performance – from the impact [...]

• SameSite Enforcement and the Decline of the Cookie

  5 years ago News

  

  Dan Larden (pictured below), managing partner, product and partnerships, Infectious Media, exclusively covers the latest browser initiative set to take a bite out of the third-party cookie: Chrome's enforcement of the SameSite cookie attribute. The February 2020 enforcement of the SameSite [...]

• Why the Future of Marketing is Increasingly OOH

  5 years ago News

  

  In this exclusive article written for ExchangeWire, Alistair MacCallum (pictured below), CEO of Kinetic UK, discusses the reasons for optimism in the out-of-home (OOH) sector through 2020, how traditional platforms are set to integrate with OOH channels, and how programmatic [...]

• PIE (Programmatic is Everything) Theory in the 20’s

  5 years ago News

  

  Writing exclusively for ExchangeWire in response to Ciaran O'Kane's twenty predictions for 2020, Robert Webster (pictured below), founder of Canton Marketing Solutions, delves further into the Programmatic is Everything (PIE) theory, which is poised to dominate marketing over the coming [...]

• Anzu.io Announces Exclusive Partnership with Vivid Games

  5 years ago News

  

  Anzu.io, an innovator in the in-game ad space, has announced an exclusive partnership with leading Polish mobile game developer Vivid Games. As part of the collaboration, Anzu will integrate its in-game advertising tech into two of their premium titles, Real [...]

• Tremor International Acquires News Corp’s Unruly

  5 years ago News

  

  Tremor International Ltd (AIM: TRMR), a global leader in video advertising technologies, announces that it has reached an agreement with News Corp (“News Corp” (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV)), a global diversified media and information services company, to acquire [...]

• Are You Ready for the Trends That Will Shape the New Decade?

  5 years ago News

  

  2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook [...]