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The Era of Digital Integrity: From Data-Driven to Choice-First Advertising
Writing exclusively for ExchangeWire, Raphael Rodier (pictured below), chief revenue officer, international, at Ogury, discusses how the digital advertising ecosystem is set to fundamentally shift from a data-driven model to a choice-first environment. It doesn’t matter what anyone says, effective digital [...]
Essence's Ryan Storrar on TikTok, the 5th Cookie, and Challenger Brands
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ryan Storrar, SVP, head of media activation EMEA, Essence, to discuss the latest news in ad tech and martech. On this week's episode: - While [...]
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