Latest Stories

• Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade [...]

• Programmatic Advertising and Identity with Permutive, Havas, and Conde Nast

  6 years ago Podcast

  

  This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships [...]

• Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

  6 years ago News

  

  Impact, a global leader in Partnership Automation, today (14th November 2019) announced an expansion of Impact’s Partnership Cloud, to help mobile marketers drive high-value app installs, prevent fraud, and manage all their partnerships in one place. These capabilities give mobile [...]

• First-Party Data Priorities Prompt Publishers to Take Back Control

  6 years ago News

  

  Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the [...]

• The Evolution of Prebid

  6 years ago News

  

  Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is [...]

• DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding [...]

• Upday's Alexander Qvitzau Lund on Streaming Wars, StitchFix, & Publisher Monetisation

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, recorded in Berlin, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Alexander Qvitzau Lund, head of programmatic at Upday, to discuss the latest news in ad tech and martech. On this week’s [...]

• DoubleVerify Acquires Ad-Juster

  6 years ago News

  

  DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to optimise their ad [...]

• Bidstack Sponsors NFG’s FIFA 20 Kit

  6 years ago News

  

  Bidstack, the in-game advertising platform, has today announced its sponsorship of NFG Esports’ kits for the FIFA 2020 season. The deal will run for the lifespan of the game and the new branded kits will be worn by the team’s [...]

• Rubicon Project Announces Integration with LiveRamp's IdentityLink

  6 years ago News

  

  Rubicon Project, the global exchange for advertising, announced an integration with LiveRamp and its IdentityLink graph. The integration allows identity to be efficiently passed in real time and enables a more consistent view of the consumer. LiveRamp’s IdentityLink is a neutral, [...]