×

Latest Stories

  • Do You Really Need a Standalone DMP in 2018?

    News

    Over 50% of businesses currently use one, but one-in-five are questioning that decision, according to Gartner.  This year’s Forrester’s DMP Wave Report also raised some interesting questions.  Here, Kristen Sesto (pictured below), DMP and data consultant, Encore Digital Media, outlines some areas to focus on [...]

  • Why Fixing Poor Ad Quality Should Be a Bigger Industry Priority

    News

    ad quality

    The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get the consumer’s attention, but the seamlessness needed to make it so ads are less of an intrusion. Writing exclusively for [...]

  • ProSiebenSat1 übernimmt Kairion; €3,95 Millionen für Nano Interactive

    News

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ProSiebenSat1 kauft Kairion; Kapitalspritze für Nano Interactive, Michael Schöning kehrt zu The Adex zurück; und Fünf Fragen an Kay Schneider, SmartX. ProSiebenSat1 verstärkt sein [...]

  • Mobile Video Will Benefit Publishers, Advertisers & Consumers: Q&A with Maggie Mesa, OpenX

    News

    ExchangeWire talks to Maggie Mesa (pictured below), VP mobile business development, OpenX about the different strategies for desktop and in-app advertising, how ad fraud affects mobile apps, viewability measurement in in-app environments, and where mobile advertising is heading in the [...]

  • Why Are We Discussing First-Price Auction Anyway?

    News

    With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured below), general manager, SmartX Platform, smartclip, in this exclusive byline for ExchangeWire, and explains why a change from second-price auctions [...]

  • EU Antitrust Authorities to Focus on Data Collection; Fetch Media Sues Uber

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU threatens data collection of big internet players with scrutiny; Fetch Media takes Uber to court; Sizmek promises total transparency; and New [...]

  • Weekly Focus: Alibaba Goes for Convenience, Convicts & Cars

    News

    This week, we kick off the new year with a look at how Alibaba is adding merchants to its ecosystem by modernising China's convenience stores as well as arming local prisoners with e-commerce skillsets. The Chinese online retailer runs a programme [...]

  • Viewability is Subjective: Q&A with Ignasi Prat, Tappx

    News

    Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new viewability metrics are being discussed and implemented by some of the players. Ignasi Prat (pictured below), CMO, Tappx, believes that [...]

  • Smartphone Spending Overtakes Tablet Spending; Programmatic Ad-buying is Set to Soar in 2018

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Smartphone spending overtakes tablet spending; Programmatic ad-buying is set to soar in 2018; and Fraud [...]

  • CTV Pushes the Boundaries of Advertising Possibilities: Q&A with Andre Swanston, Tru Optik

    News

    CTV

    Connected TV (CTV) continues on an aggressive growth swing. But there are still quite a few challenges, which if not addressed, will be a major roadblock to support this growth. Andre Swanston (pictured below), CEO and co-founder, Tru Optik, talks [...]

Older Entries
Newer Entries