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European Video Market Map Shows Growing Video Footprint Across the Region
Ecosystem maps are a popular navigational tool in the digital advertising industry, with one in particular being synonymous with the state of the industry. With the popularity of the LUMA landscape in the US market, it was noted that a [...]
What Marketers Should Know About Programmatic Ad Buying in 2017
2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and obstacles. While data continues to be the cornerstone of transacting programmatically, most buyers are still too reliant on commoditised third-party data and need [...]
What to Look for in 2017 Across Mobile, Video & AI
All eyes are on mobile, video, and artificial intelligence (AI) as we enter 2017, with growth and innovation in abundance across the three sectors. What does growth and innovation look like and how will it further enhance the digital marketing [...]
Singapore Economic Board Sign O&M Deal; Local Manufacturers Lead China Mobile Phone Ad Spend
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore economic board sign three-year O&M deal; Local manufacturers lead China mobile phone ad spend; Possible partner [...]
APAC Marketers Must Make Mobile Content a Priority
Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads that better engage consumers. While still behind other development markets, Asia-Pacific has been increasing adoption of mobile video ads and is [...]
Transformative Times: Building Brand Experiences with Data & Digital
Data sits at the heart of the digital revolution. The huge volume of digital data being generated by organisations and individuals has played a pivotal role in the exponential growth in the amount of data as a whole. And that’s [...]
More Consolidation is Coming: Q&A with Chris Allen, MD of North America, Infectious Media
A business model with strong traction in the digital advertising space is that of the Next Generation Agency – a digital agency with proprietary technology that crosses the boundaries between the traditional media agency and the technology provider. Infectious Media, one such [...]
Publishers Fight Back: Creating Successful Publisher Alliances
Buying high-quality digital ad inventory at scale is just a little less efficient and more hazardous than most of us would like, unfortunately. For a medium that has become the predominant destination for global consumers, and therefore the primary target [...]
Wunderman Acquires Pmweb; Dentsu Aegis Network Buys Chilean Veriplan
In this week's Latin American RoundUp: the year starts with acquisitions in the market. WPP's Wunderman announced the purchase of Brazilian digital marketing company Pmweb; Dentsu Aegis Network acquired the Chilean company Veriplan; and Havas Group completed the acquisition of the Argentinian [...]
Now & Next: Ad Fraud
Global programmatic ad spend is predicted to reach USD$37bn (£30bn) by 2019, up from USD$14.2bn (£11.5bn) in 2015. However, as programmatic budgets boom, so do the opportunities for fraudsters to take advantage. In 2016, fraud and viewability concerns ranked as [...]
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