Latest Stories

• Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius

  8 years ago News

  

  The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside maintaining efficiency and effectiveness. Per Pettersen (pictured below), CEO of Impact Radius, which acquired fraud detection platform Forensiq in June [...]

• It’s Right to Applaud Header Bidding, But We Mustn’t Ignore the Importance of ID Management

  8 years ago News

  

  Amid the cacophony of noise surrounding header bidding at the moment, it's hard to remember a time when ad tech panels would debate the pros and cons of a deterministic rather than probabilistic ID, and the merits of leveraging a [...]

• Verizon Earnings Fall Amidst Yahoo Deal & Job Losses

  8 years ago News

  

  Following obstacles in its acquisition of Yahoo, Verizon Communications Inc. (NYSE: VZ) reported a year-on-year decline in revenue. However, the company’s Internet of Things business increased 21%, compared to Q4 2015. Financial Highlights - Total consolidated operating revenues in fourth-quarter 2016 [...]

• 2017: The Year Your CEO Learns to Love Data & Luddite Industries Open Up to the Data Promise

  8 years ago News

  

  2016 saw the mainstream adoption of data analytics for business use. Gartner reported that over 1,000 large enterprises have a chief data officer, or chief analytics officer, and predicted that 90% of large organisations will have the position by the [...]

• Reuters Journalism, Media & Technology Trends & Predictions Report 2017

  8 years ago News

  

  Publishers see the rise of fake news as a chance for quality journalism to stand out, even as they worry about the increasing power of big tech platforms, finds Reuters Journalism, Media, and Technology Trends and Predictions Report 2017. Key predictions:  - A [...]

• India Ad Tech Must Be Ready for Market Changes

  8 years ago News

  

  With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction. They also will need to respond swiftly to market changes, [...]

• The Age of Misinformation: Don’t Obsess Over Fake News

  8 years ago News

  

  Fake news: hoaxes, propaganda, and misinformation deliberately published to mislead, rather than entertain audiences, has caused fear and confusion across the world, from news publishers accused of promoting it, to readers who have been duped by it. As Claudia Collu (pictured [...]

• Mercado Livre to Increase Programmatic Budget in 2017; DynAdmic's New CCO & COO in Brazil

  8 years ago News

  

  In this week’s LATAM Roundup, the e-commerce and marketplace Mercado Livre reveals their growth due to investment in technology and programmatic media, which will have an increased budget in 2017; Teads' commercial teams are focused on interactive video campaigns in Brazil; and, [...]

• AppsFlyer Finanzierungsrunde; Meetrics Viewability Benchmark für Deutschland

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Dritte Finanzierungsrunde für AppsFlyer; Viewabilility in Deutschland; ProSiebenSat1 und Zalando kooperieren; Addapptr startet in UK; und Addikteev übernimmt Trademob. Deutsche Telekom Capital Partners investiert in AppsFlyer Das Jahr [...]

• 2017: A Good Year for Ad Tech & Martech M&A

  8 years ago News

  

  Annual ad tech and martech M&A figures point towards a healthy 2017. - Total ad tech/martech deals completed remains steady year-on-year - Combined disclosed value of deals grows by USD$9.6bn (£7.8bn) on 2015 - Significant increase in Private Equity backed deals Specialist technology M&A advisor [...]