Latest Stories

• High Impact Advertising: Navigating a Gold-rush Era

  9 years ago News

  

  High-impact advertising has significant creative potential. However, the lack of differentiation between high-impact and standard digital advertising means that it isn't being given the opportunity to shine. Rob Garber (pictured below), managing director, Undertone EMEA tells ExchangeWire how the industry [...]

• Gamned Opens Office in Brazil; Chilean Mobile Market to Reach 13 Million Users in 2016

  9 years ago News

  

  This week in the Latin American Roundup: French company Gamned opens a local office in Sao Paulo, Brazil, led by Olivier Goulon, co-founder; Chilean Mobile Market called “small, but advanced” by eMarketer, to reach 13 million users this year; and, [...]

• Unprecedented MarTech M&A Values

  9 years ago News

  

  Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016's report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across MarTech jumped 32%. In this piece, ExchangeWire quiz Julie Langley, partner, Results International about economic [...]

• Spotify Sells Audio Ads Programmatically; Google AMP for Ads

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up [...]

• Don't Target Consumers Out At Sea: A Guide to Successful Location Targeting

  9 years ago News

  

  One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations via their mobile phones. Recent IAB research revealed that 66% of marketers believe location-based advertising is the most exciting mobile [...]

• Fundamentally, Users Aren't Cookies: Q&A with Ezra Pierce, CEO, Avocet & David de Jong, CEO, Screen6

  9 years ago News

  

  With people now almost exclusively cross-device, effective measurement and management of their consumption is crucial. ExchangeWire spoke with Ezra Pierce, co-founder and CEO, Avocet and David de Jong, co-founder and CEO, Screen6 about their partnership, which allows cross-device conversion management [...]

• 50% of Mobile Users Would Prefer 'Skippable Ads'; The Five Segments of the Millennials

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in [...]

• Data-driven Creative: Key Considerations to Get You On Your Way

  9 years ago News

  

  Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured below), chief strategy officer, Affectv about the steps marketers can take to overcome those challenges and take their creative campaigns to [...]

• Singapore Broadcaster Unveils HTML5 Ad Formats; Opera Ad Biz No Longer Up for Chinese Acquisition

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore broadcaster unveils HTML5 ad formats; Opera's ad biz no longer up for Chinese acquisition; Dentsu acquires [...]

• Key Challenges Holding Back OTT Monetisation Opportunities for APAC

  9 years ago News

  

  With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go towards this space. The same momentum is expected for Asia-Pacific, but the region faces similar global challenges that threaten to [...]